SANTA CRUZ, Calif., July 19, 2006 (PRIMEZONE) -- Web Analytics leader ClickTracks Analytics Inc. (www.clicktracks.com) today announced a second consecutive record quarter for 2006, 19.5 percent revenue growth over Q1 2006 and a 60 percent increase over the same quarter in 2005. The company reported 97 percent revenue growth in 2005.
Hot combination: Web Analytics and Click Fraud Reporting
The heightened awareness of PPC click fraud has become a main driver of new sales at ClickTracks. Site owners use ClickTracks software to measure ad performance, check for prior fraud and apply for refunds.
"There's been some great technology out there that tries to identify the click fraud perpetrator, but our approach is to identify campaigns that generate worthless clicks and keep the marketer focused on marketing," explained ClickTracks CEO, John Marshall.
Users stop trading visitor privacy for free analytics
Another growth area for ClickTracks comes from former users of other analytics tools who feel their visitor data should be held only for their own use. "Users are starting to realize that use of web analytics from an advertising service provider is no different than invoking spyware on site visitors," said Marshall. An increasing number are turning to ClickTracks for private first-party web analytics.
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. ClickTracks products allow marketers to track the response to marketing campaigns and understand where visitors come from, as well as how they interact with a web site. ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. For more information, please visit www.clicktracks.com or send e-mail to info@clicktracks.com.
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