FOOTHILL RANCH, Calif. and LIBERTYVILLE, Ill., July 21, 2006 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO), a worldwide leader in premium sunglasses and performance products, and Motorola, Inc. (NYSE:MOT), today announced the availability of O ROKR(tm) Bluetooth(r) Stereo Eyewear at Oakley retail stores, sunglass specialty locations, select Sunglass Hut locations, and online at hellomoto.com/orokr and oakley.com. The revolutionary eyewear combines the convenience of hands-free communication, freedom of wireless music streaming from a compatible Bluetooth enabled device(a) and the unsurpassed clarity of Oakley's High Definition Optics(r).
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"The world's best eyewear and wireless technologies have merged into another first-ever invention that offers new levels of freedom and mobility," said Colin Baden, president of Oakley. "O ROKR seamlessly blends the optical technologies of Oakley with the wireless innovation and expertise of Motorola. O ROKR continues our market-leading innovation of integrating optics and electronics, expanding upon the collaborative innovation that began with RAZRWIRE(tm) Bluetooth Eyewear."
"Stereo music streaming, wireless connectivity and unbeatable optical clarity are now integrated into wearable wireless technology," said Greg Estell, vice president of Motorola's MobileME, Mobile Device business. "This synergy of technology showcases the best of both companies, answering the promise of seamless mobility to deliver freedom, convenience and style. Never before have consumers had the opportunity to maintain an active lifestyle, stay entertained and connected to their mobile - with only one accessory."
O ROKR lets active consumers stay connected to calls and music while hiking, biking and doing virtually any activity where cords and wires can get in the way.(b) Integrated Bluetooth wireless technology allows the lightweight eyewear to wirelessly stream music from a compatible Bluetooth-enabled phone such as the Motorola Q(tm), or a portable music player equipped with an optional add-on Bluetooth Stereo adapter, such as Apple's iPod(r) or iPod nano.(a)
Convenient controls on O ROKR's frame allow users to enjoy music on the go and never miss a phone call. With O ROKR users not only control multiple phone functions but also switch quickly between stereo music and wireless communication. Combine that with state-of-the-art Bluetooth 2.0 wireless technology which includes Bluetooth Handsfree, Headset, Advanced Audio Distribution Profile (A2DP) and Audio Visual Remote Control Profile (AVRCP) profiles, users have a hands-free link to a compatible mobile phone and/or music storage device up to 33 feet (10 meters) away.(a) An integrated rechargeable battery offers well over 100 hours of standby time and up to five hours of listening or talk time.
Optical Performance
Engineered with the best of Oakley's eyewear technology, O ROKR features the unbeatable clarity and protection of the company's High Definition Optics. The lenses are fully interchangeable, and optional lens sets allow the user to adapt to changing light conditions or simply change the look to fit their own personal style. Made of pure Plutonite(r), Oakley lenses filter out 100% of all UVA, UVB, UVC and harmful blue light up to 400nm. The semi-rimless design means there is no frame rim to block downward view, and Oakley's patented XYZ Optics(r) maximizes clarity at all angles of vision. O ROKR lenses meet ANSI standards for impact protection. As an added option, Oakley Rx technology can match the frame with prescription lenses.
Pricing and Availability
Customers can purchase O ROKR at Oakley's own retail locations, sunglass specialty locations, select Sunglass Hut stores, and online at www.hellomoto.com and www.oakley.com for U.S. $249. The product will initially be offered in three frame/lens color combinations including black/gray, brown smoke/bronze and white/gray.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of U.S. $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com.
About Oakley, Inc.
Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company offers a full array of products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics to consumers in more than 100 countries. Trailing-12-month net sales through June 30, 2006 totaled U.S. $691.1 million. Oakley, Inc. press releases, SEC filings and the company's annual report are available at www.oakley.com.
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Safe Harbor Disclaimer
This press release contains certain statements of a forward-looking nature. Such statements are made pursuant to the "forward-looking statements" and "safe harbor" provisions within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Forward-looking statements include, but are not limited to growth and strategies, future operating and financial results, financial expectations and current business indicators and typically identified by the use of terms such as "look," "may," "will," "should," "might," "believe," "plan," "expect," "anticipate," "estimate" and similar words, although some forward-looking statements are expressed differently. The accuracy of such statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including but not limited to: risks related to the sale of new sunglass and electronics product introductions; execution of anticipated restructuring and realignment of product categories; the company's ability to integrate and operate acquisitions; the company's ability to manage rapid growth; new and existing channel inventory management risks related to the limited visibility of future sunglass orders associated with the company's "at once" production and fulfillment business model; the ability to identify qualified manufacturing partners; the ability to coordinate product development and production processes with those partners; the ability of those manufacturing partners and the company's internal production operations to increase production volumes on raw materials and finished goods in a timely fashion in response to increasing demand and enable the company to achieve timely delivery of finished goods to its customers; the ability to provide adequate fixturing to existing and future retail customers to meet anticipated needs and schedules; the dependence on optics sales to Luxottica Group S.p.A, which, as a major competitor, could materially alter or terminate its relationship with the company; the company's ability to expand and grow its distribution channels and its own retail operations; unanticipated changes in general market conditions or other factors, which may result in cancellations of advance orders or a reduction in the rate of reorders placed by retailers; a weakening of economic conditions could continue to reduce demand for products sold by the company and could adversely affect profitability, especially of the company's retail operations; terrorist acts, or the threat thereof, could adversely affect consumer confidence and spending, could interrupt production and distribution of product and raw materials and could, as a result, adversely affect the company's operations and financial performance; the ability of the company to integrate licensing arrangements without adversely affecting operations and the success of such initiatives; the ability to continue to develop and produce innovative new products and introduce them in a timely manner; the acceptance in the marketplace of the company's new products and changes in consumer preferences; reductions in sales of products, either as the result of economic or other conditions, or reduced consumer acceptance of a product, could result in a buildup of inventory; the ability to source raw materials and finished products at favorable prices to the company; the potential impact of periodic power crises on the company's operations including temporary blackouts at the company's facilities; foreign currency exchange rate fluctuations; earthquakes or other natural disasters; the company's ability to identify and successfully execute cost control initiatives; the impact of quotas, tariffs, or safeguards on the importation or exportation of the company's products and other risks outlined in the company's SEC filings, including but not limited to the Annual Report on Form 10-K for the year ended December 31, 2005 and other filings made periodically by the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to update this forward-looking information. Nonetheless, the Company reserves the right to make such updates from time to time by press release, periodic report or other method of public disclosure without the need for specific reference to this press release. No such update shall be deemed to indicate that other statements not addressed by such update remain correct or create an obligation to provide any other updates.
EDITORS NOTES:
(a) In order for Bluetooth devices to communicate with one another,
they must utilize the same Bluetooth profile. To determine the
profiles supported by other Motorola devices, visit
www.hellomoto.com/bluetooth. For other devices, contact their
respective manufacturer.
Certain Bluetooth features including those listed may not be
supported by all compatible Bluetooth-enabled devices, and/or
the functionality of such features may be limited in certain
devices, or by certain wireless carriers. Contact your wireless
carrier about feature availability and functionality.
(b) The use of wireless phones and/or headphones while engaged in
activities requiring concentration may cause distraction or
otherwise impair your ability to safely participate in such
activities. Always use technology safely.
MOTOROLA and the Stylized M Logo are registered in the U.S. Patent & Trademark Office. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. iPod is a registered trademark of Apple Computer, Inc. All other product or service names are the property of their respective owners. (c) Motorola, Inc. 2006. All rights reserved.
NOTE TO EDITORS: The photo is also available at NewsCom, www.newscom.com
