CORONA, Calif., Aug. 1, 2006 (PRIMEZONE) -- Sports Pouch Beverage Company, Inc. (Pink Sheets:SPBV) President/CEO Mr. Gil Arvizu today confirmed that Smart & Final Inc., the Californian warehouse store, has increased its cycle of orders of the 'All American Mountain Spring Water'(tm), packaged in a patent protected beverage system with a flexible pouch combined with an easy to use, re-sealable, pull-push spout. The product has achieved consistent and growing sales, and these latest orders represent a significant increase in purchases by Smart & Final Inc. Commenting, Mr. Arvizu stated, "Smart & Final customers clearly recognize the benefits of our unique packaging, and this increase of orders demonstrates that the market has begun to respond to our innovative and practical packaging." Smart & Final Inc. operates 249 non-membership warehouse stores for food and foodservice supplies in California, Oregon, Washington, Arizona, Nevada, Idaho, and northwestern Mexico.
Arvizu added, "Our packaging is next generation and I believe that the beverage sector will recognize the cost savings, packaging advantages (no straws, no spills, or CRV costs), and the promotional opportunities of our product, as we continue to develop a variety of lines to penetrate new and existing markets." Arvizu concluded, "Our negotiations for an exclusive marketing and sales agreement with an established food and beverage company to develop and offer a variety of new items to the retail and institutional markets are nearing completion. Additionally we are preparing a major back-to-school promotional program for Smart & Final Inc. as we approach this highly profitable, high volume sales season. I expect that we will see our patented single serve aseptic packaging in multiple beverage categories and retail outlets, as we move to the next level."
About Sports Pouch Beverage Company, Inc.:
Sports Pouch Beverage Company, Inc. was established for the specific purpose of producing pull-push spout technology, liquid pouch packaging, as well as utilizing this technology for the development and production of new beverage brands. Sports Pouch Beverage Company, Inc. is the holder of the trademarked name "All American Sports Pouch" and has a "Process Pending Patent" for the Sports Pouch Beverage package with pull-push spout. Please visit our website: http://www.sportspouchinc.com.
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