SANTA CRUZ, Calif., Aug. 21, 2006 (PRIMEZONE) -- Web Analytics Leader ClickTracks Analytics Inc. (www.clicktracks.com) announced plans to join Lyris Technologies, EmailLabs and Hot Banana as subsidiaries of marketing technology provider J.L. Halsey (OTCBB:JLHY).
Market and Product Acceleration Planned
Halsey will contribute to the acceleration of ClickTracks product development, marketing, sales and support capabilities. "ClickTracks is one of the fastest growing web analytics companies serving the SMB market," said David Burt, CEO of J.L. Halsey. "We look forward to seeing additional innovative ClickTracks products on the market -- more quickly and well integrated with other vital online marketing tools."
"ClickTracks growth has been entirely organic for the past four years," ClickTracks CEO John Marshall pointed out. "Being a part of J.L. Halsey now opens up a significant opportunity for ClickTracks to serve a larger customer base with expanded support, new integrations and quicker time to market with our upcoming features and products."
Integration Plans
ClickTracks web analytics is a key part of a set of integrated products that include email marketing and web content management for small and mid-sized businesses. While maintaining current integrations, ClickTracks has mapped out seamless integrations for analysis of email campaign results, AB split testing, and web site changes throughout the new family of products over the next 12 to 18 months.
Structure
ClickTracks will operate as an indirect wholly owned subsidiary of J.L. Halsey and will continue to invest in R&D, sales and marketing and enhance their award-winning technologies. John Marshall will continue as ClickTracks CEO and no restructuring actions are planned for the company.
Viant Group, a San Francisco-based boutique investment bank, advised ClickTracks in the transaction.
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. ClickTracks products allow marketers to track the response to marketing campaigns and understand where visitors come from, as well as how they interact with a web site.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.
ClickTracks is an indirect wholly owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit www.clicktracks.com or send e-mail to info@clicktracks.com.
The ClickTracks, Inc. logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2559