Adrenaline Nation Entertainment Names Country Music Legend Juan Contreras Director of Artist Relations


CLEARWATER, Fla., Aug. 31, 2006 (PRIMEZONE) -- Adrenaline Nation Entertainment, Inc. (Pink Sheets:ADNL), which produces Adrenaline Nation TV, the leading channel for cutting-edge independent music TV, innovative independent and short films, and adrenaline sports for the highly coveted 18-49 demographic, today announced that it has named Juan Contreras, Director of Artist Relations. In this capacity, Contreras will be responsible for finding and signing the hottest new up-and-coming artists on the country and cross-over music scenes.

"There is a whole new cadre of new country music that is being ignored by the mainstream market," said Contreras. "We intend to capitalize on this trend to bring this new talent into the spotlight. This current style of country music merges the old and the new and will be highly appealing to our audience."

Contreras began his career working in a Kentucky theme park, Kaintuck Territory, where he booked engagements for many of the top acts of the day such as Johnny Cash and Loretta Lynn. From there Contreras joined Cartwheel Records where he worked with the highly accomplished country music producer Ron Chancey and now super-manager Dale Morris.

After Cartwheel was bought by ABC Paramount, Contreras worked with Don Gant, who headed up the label. Contreras promoted records for artists such as Jimmy Buffit, Delbert McClinton, Cashman & West and Jim Croce, and he gained a strong reputation for crossing country music into pop. Following ABC Paramount, Contreras was hired as assistant to Fred Foster, President of Monument Records, where he helped start the recording careers of talents such as Kris Kristofferson, Larry Gatlin, Billy Swan and Al Hurt.

Contreras then went on to work in music publishing for Acuff-Rose as Creative Director, working with great writers like Don Everly, Whitey Shafer, Don Gibson and Mickey Newbury. Acuff-Rose is known for publishing the music of Hank Williams, Roy Orbison and The Everly Brothers. While at Acuff-Rose, Contreras also worked as Talent Coordinator for William F. Cook television. Here he worked on the television shows, Nashville Swing and In Session, bringing Nashville country music artists on board to perform on the shows. After working with Acuff-Rose for five years, he started a new music publishing company with Larry Butler -- Larry Butler Music. Larry Butler Music was a great success, launching number one records for George Strait, Eddy Raven, Alabama and Kenny Rogers. Larry Butler Music was later sold to Michael Jackson's Manager, Frank DeLeo, and Contreras started a new publishing company, Double J Music, with Jim Scott. Double J Music enjoyed much success; it won a Country Music Award for "Check Yes Or No" recorded by George Strait.

"We are very pleased to welcome Juan to Adrenaline Entertainment," said Keith Dressel, CEO of Adrenaline Nation Entertainment, Inc. "He brings to us a stellar track record in finding and signing the best talent in the industry, and he has had tremendous success in the field of both music and television. Having worked in the Nashville music community for 32 years, he has strong native knowledge of where the new talent lies and how to expose it to an audience that is ready to consume the new sound."

About Adrenaline Nation Entertainment, Inc.

Headquartered in Clearwater, Florida, Adrenaline Nation Entertainment, Inc. (Pink Sheets:ADNL) provides broadband TV programming connecting viewers and advertisers to the tremendous purchasing power of the coveted 18-49 year audience. Adrenaline Nation Entertainment's programming features the hottest, cutting-edge independent music in the world, independent films, adrenaline sports, motor sports and extreme action and adventure programming in a format to be distributed to homes via broadband Internet, IPTV, digital cable, WiFi, high definition and mobile TV. Adrenaline Nation TV can be viewed on the company's highlight reel at http://www.brandedentertainment.tv/antv.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as such, may involve risks and uncertainties. Forward-looking statements, which are based on certain assumptions and describe future plans, strategies, and expectations, are generally identifiable by the use of words such as "believe," "expect," "intend," "anticipate," "estimate," "project" or similar expressions. These forward-looking statements relate to, among other things, expectations of the business environment in which the company operates, projections of future performance, potential future performance, perceived opportunities in the market, and statements regarding the company's mission and vision. The company's actual results, performance, and achievements may differ materially from the results, performance, and achievements expressed or implied in such forward-looking statements.



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