VALENCIA, Calif., Sept. 13, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) announces today that it has shipped the four trucks of product it previously announced on August 30, 2006 for school districts. The initial order constituted 4 truckloads of product, or 7,500 cases; the sales represented over $100,000 in revenue. FBVG is further pleased to announce that we have received purchase orders for an additional 12 truckloads of product.
According to Anthony K. Miller, CEO, "We are extremely excited to continue our sales to schools. This is an excellent market for us. Our new purchase orders represent approximately 19,000 cases of product and this is just the beginning or the new school year. Our goal is to continue to expand this market through the infusion of other Fire Mountain Beverage products, which have significant nutritional values that can enhance the quality of life for the children in this market, and continue to develop other areas of our sales. We recognize that producing revenue is the key to success...to all aspects of our business."
Fire Mountain Beverage Company bottles, develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages and co-packs and markets a wide range of beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.