Fire Mountain Beverage Company Reminds Shareholders That October 2, 2006 is the Record Date for the Stock Dividend


VALENCIA, Calif., Sept. 22, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) announced today, as a reminder, that October 2, 2006 is the record date for investors of record to qualify for the Company's 8 for 100 stock dividend. FBVG announced this stock dividend on September 11, 2006. The pay date for this dividend will be 10 days following the record date or October 12, 2006.

According to Anthony K. Miller, CEO, "We are proud to issue this dividend to our loyal shareholders. Our recent progress provides us with a confident future and we believe that this dividend will have significant value in due course."

Fire Mountain Beverage Company bottles, develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages and co-packs and markets a wide range of beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may individually or mutually impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.


            

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