LODI, Calif., Oct. 11, 2006 (PRIMEZONE) -- Pacific Financial Solutions, Inc. (Pink Sheets:PFUO), a leader in providing Cashless ATMs featuring Pacific's Point-of-Banking (PBT) terminal technology, Affinity and Retail Gift cards, announced today that its Pacific Card Services division and Cure Breast Cancer Inc. (CBC) www.curebreastcancer.org, creators of the Breast Cancer Research Stamp, announced today the successful launch of the Breast Cancer "Gift" Card Affinity fundraising Campaign. This innovative program involves Pacific Card Services divisions new Affinity (501c3) fundraiser debit Cards. The cards are sold online at www.BreastCancerCard.com. A $10 processing fee for each card partially helps benefit breast cancer education, awareness and outreach programs.
The distinguishing feature of the card design is in the highly recognizable artwork that millions recognize from the US Postal Service's Breast Cancer Research Stamp. It depicts Diana, the huntress and goddess of fertility, reaching behind her head to pull an arrow from her quiver to fend off an enemy, in this case, breast cancer. The image reflects the same position that a woman assumes for a breast self-exam and mammography.
The breast cancer research stamp program alone resulted in the sale of nearly 900 million stamps and has raised over $60 million dollars for breast cancer research. Seven of the programs funded resulted in breakthroughs in the fight against breast cancer.
"People are already using gift card products in their day-to-day lives," stated Pacific Financials President, John Cutillo. Mr. Cutillo continued, "This is a way people can show their support of FUNDING THE FIGHT for breast cancer research and a way to carry a mini-billboard for Cure Breast Cancer Inc. in their wallet or purse. They purchased the stamp, now they can buy the card and give the "Gift" that keeps on giving."
Current statistics show that Gift Card usage is experiencing astounding growth in the U.S. and throughout the world with 6 in 10 adults (59%) report purchasing and/or receiving a gift card. Pacific Financial expects over 25 million mailing pieces to go out promoting the card over the holidays. With just a one (1%) percent sell through the market is staggering and card sales are expected to exceed $2 million before years end.
About Pacific Financial
Pacific Financial Solutions, Inc. (www.pfuo.com) is a premier global distributor of financial services and products provides its customers with a wide array of prepaid stored-value and kiosk enabling devices. Pacific is comprised of fully integrated divisions: Pacific Banking Services (Point-of-Banking terminals) and Pacific Card Services. Pacific is a location services provider (LSP) for national and regional retail merchants. Pacific's continued success is driven by corporate sales, ISO's sales, Affinity sales as well as mergers and acquisitions. Pacific's global strategy centers on deploying both single and multi-use debit banking products and services along with stored-value card services worldwide.
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words or phrases "would be," "would allow," "intends to," "will likely result," "are expected to," "will continue," "anticipate," "expect," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "considers," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These include the company's historic lack of profitability, end user customer acceptance and actual demand, which may differ significantly from expectations, the need for the company to manage its growth, the need to raise funds for operations and other risks within the regulation of the industry. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company's past performance is not necessarily indicative of its future performance. The Company does not undertake, and the Company specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, events or circumstances after the date of such statement.