Plymouth Rock Real-Time Rating Available With AMS SETWrite

BOSTON, MA -- (MARKET WIRE) -- October 24, 2006 -- Independent agents representing Plymouth Rock Assurance Corp. in Connecticut can now use a new online pricing tool to provide a real-time auto insurance quote for customers.

AMS SETWrite, developed by AMS Services of Bothell, Washington, is now directly integrated with Plymouth Rock's online Agent Web portal for easy agent use. AMS SETWrite not only provides accurate real-time rating capability but lets agents upload quotes to Plymouth Rock's Web portal to issue policies quickly and easily, a single-step process that will reduce agency costs and increase efficiency.

"Independent agents are essential to our business, so we're always seeking innovative ways to support their continued success," said Plymouth Rock COO Thomas Cranley. "By adding these powerful, comparative pricing tools, we're helping local agents to save time, save money for their customers and deliver the True Service(SM) that has made Plymouth Rock an industry leader."

Agents can now enter information directly into AMS SETWrite to easily compare rates, quickly gather accurate rates from multiple carriers in real-time, and offer customers the best available rates in minutes. Agent productivity and efficiency are expected to improve with the use of the multiple-carrier rating solution, which is also expected to increase customer service and satisfaction.

Implementation of the new rating tool is a critical part of Plymouth Rock's aggressive multi-million dollar, multi-year investment in agent-friendly technology, which includes the company's sophisticated online policy-processing platform. It supports a new Plymouth Rock auto product, currently available in Connecticut, which offers competitive, customer-specific rates, tailored to target a much broader range of unique characteristics, behaviors, and associated risk profiles for individual drivers.

"We work with our industry's best, local, independent insurance agents and want them to have the best tools available so that they can continue to provide our customers with the best possible service," said Mark Sweeney, Plymouth Rock's Vice President of Marketing. "AMS SETWrite helps our agents to do just that, and we expect that both agents and policyholders will benefit as a result," he added.

About Plymouth Rock Assurance

Plymouth Rock Assurance Corporation (plymouthrock.com) is the flagship of The Plymouth Rock Group of Companies, which together write and manage more than $1 billion in auto and homeowner's insurance across the Northeast. Through its industry-leading service innovations and its True Service Pledge, a first-of-its-kind written commitment to service excellence, Plymouth Rock provides both customers and agents with the benefits of friendly, local service, combined with the financial strength and sophistication of an industry leader. Based in Boston, Massachusetts, Plymouth Rock maintains an "A-/Excellent" rating from A.M. Best Co.

About AMS Services

Based in Bothell, Washington, AMS Services helps independent insurance agencies achieve maximum performance and operational efficiency by offering a comprehensive, insurance-specific solution for managing critical business activities including agency management, rating, benefits, performance management and carrier connectivity. With more than 150,000 users in over 15,000 agencies, as well as 600 carrier partners, AMS Services has been a proven market leader for more than 20 years, and is the world's largest provider of insurance agency technology. For more information on AMS Services, please visit www.amsservices.com.

Contact Information: Contact: Janice Dottin Plymouth Rock jDottin@prac.com 617-951-1577 Henry Stimpson Stimpson Communications 508-647-0705 Henry@StimpsonCommunications.com