Packaging specialist Huhtamaki was awarded at this year's Auto Vending Innovation Awards with the award for Support Services - given as a result of the development of the "Heat and Reveal" temperature responsive labels.
Huhtamaki's "Heat and Reveal" labels use thermochromic technology to reveal a hidden message incorporated in the cups design. The heat of the drink determines when the ink is made visible - perfect for every drink on offer!
Providing endless promotional and instant win opportunities for vending operators and brands, the technology allows the competition and winning message to be kept secret until the moment a beverage is dispensed. Similarly, the copy can also reveal a surprise slogan or message that will only become visible once a drink is poured.
Whether you want to use the cups for an instant win promotion, wish to disclose a hidden message or want to reinforce a strap line, 'Heat & Reveal' is the ideal new communication tool.
For further information please contact Huhtamaki Marketing in the UK:
tel. +44 2392 512434 or foodservice@huhtamaki.com
For further information on Huhtamaki please contact:
Minna Staffans, Communications Manager, Huhtamäki Oyj, tel. +358 10 686 7863
Huhtamaki Group is a leading manufacturer of consumer and specialty packaging with 2005 net sales exceeding EUR 2.2 billion. Consumer goods and foodservice markets are served by 15,000 employees in approximately 70 manufacturing and sales units in more than 30 countries worldwide. The parent company, Huhtamäki Oyj, has its head office in Espoo, Finland and is listed on the Helsinki Stock Exchange. Additional information is available at www.huhtamaki.com.