NEW YORK, Nov. 9, 2006 (PRIMEZONE) -- Redcats USA, a multi-channel home shopping leader specializing in apparel, lifestyle & domestics and sporting goods, announced today the launch of an innovative "one-stop shopping" online multi-brand site for plus size clothes. The new master website -- OneStopPlus.com -- combines four renowned leaders in plus size women's and men's clothing: Woman Within, Roaman's, Jessica London, and KingSize, to become the first and only plus size fashion mall of its kind.
Having set the standards for quality, fit and value in plus size fashion, Redcats USA utilized existing catalog customer feedback to ensure that the new master site responded to the clothing needs and desires of its target audience. The result was an umbrella site that houses all of the Redcats USA plus size clothing brands, with one log in, one combined shopping cart, broader product assortment and plus size expertise, creating state-of-the-art functionality and convenience to provide plus size customers with the single largest selection of women's apparel in sizes 12W to 44W and men's sizes up to 10XL. In addition, the new master site has individualized features and interactive editorial content to personalize the online experience for the community of plus size women, representing the majority of all American women.
To help create this unique connection with the plus size community, Redcats USA has established an alliance with Nancy Nadler LeWinter, the Publication Director and founder of Mode Magazine, the first fashion magazine for the plus size woman. Her columns are intended to make OneStopPlus.com both a source and a resource for the plus size customer and will include a "Hue Complete Me" section featuring color 'personalities' with product recommendations and click-throughs, fun and informative "Q&A" features, and Trend Reports that keep it more real than runway.
"Redcats USA has a dynamic team of individuals that has been dedicated to this initiative, offering expertise in every facet of developing this new website," said Eric Faintreny, Chairman and CEO of Redcats USA. "Based on extremely favorable findings from customer research conducted earlier this year, the project was completed at record speed and OneStopPlus.com was successfully launched on October 23, 2006."
The customers' shopping experience has been enhanced with key features on the new site including: personalized promotions, "add to bag" coupon functionality, wish list, advanced search, item availability on product detail pages, authoritative fit guides, product specific "fit tips", multiple zoom images, and a series of connective and credible editorials, guest editors and interactive features that offer inspiration, information and advice specially designed for plus size women.
"OneStopPlus.com focuses on meeting needs, treating the customer as an individual, creating a sense of community, all of which is accomplished by offering high quality service, plus size expertise, stylish fashion at value prices and, most important, convenience," said Stephanie Sobel, Executive Vice President of the Special Sizes Group. "Our customers told us they wanted 'one stop shopping' and we not only listened, we made it happen on a grand scale."
Redcats USA did a "private" launch of OneStopPlus.com for current customers in late October. The focus moving forward is to aggressively market this initiative via online advertising on 'sister' sites, email promotions, package inserts and other strategic marketing approaches.
About Redcats USA
Redcats USA, a multi-channel leader in men's and women's apparel and lifestyles home shopping, has nine well-known brands in its portfolio: Chadwick's, metrostyle(tm), Woman Within, Jessica London, Roaman's, La Redoute USA, KingSize, BrylaneHome and BrylaneHome Kitchen.
Redcats USA is a division of Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multichannel network combining catalogues, e-commerce and stores, Redcats generated 4.4 billion euros of sales in 2005 with 17 brands in 26 countries and a staff of 20,000 associates. International sales account for 52% of the total. Redcats is a PPR Company. For any further information: www.redcats.com.
CONTACT:
Redcats USA
Pat Cross, Vice President, PR & Communications
212-502-9315