LONDON, Nov. 21, 2006 (PRIMEZONE) -- NME (New Medium Enterprises, Inc.) (OTCBB:NMEN), providing a one stop shop solution for the High Definition market with the HD VMD technology, announced today the appointment of DEAN NYC, a New York based branding specialist boutique owned and run by Thom Dean, to spearhead the global branding and positioning of NME's range of HD VMD electronic products.
Mr. Dean has created world class branding platforms for such leading global brands as TNT, Crystal Light, Ultra Pampers, Scope Mouthwash, Pepsi Foods-Sabritas, Absolut Vodka, Captain Morgan Spiced Rum, Lifetime Television and Tropicana Twister.
DEAN NYC's services will run the gamut from strategic brand development and new product naming to identity design as well as working closely with New Medium Enterprises PR advisors, Zeno, part of the Edelman group, to implement a fully integrated global communications strategy.
"DEAN NYC comes highly recommended to us and I strongly believe they will shape NME's future electronic product lines and brand positioning. Thom Dean's vision and enthusiasm to take on this project will translate into giving true cachet and a marketing image to the underlying innovative and remarkable HD VMD technology," quoted CEO Mahesh Jayanarayan.
"I'm thrilled to have a very strong technology company such as NME involve us on the ground floor of their branding strategy," noted Dean. "I believe together we can truly catapult the company to its next level of success."
About DEAN NYC
DEAN NYC is a boutique branding agency known for its strategic and research driven approach to developing branding platforms. The company's services run the gamut from strategic brand development, new product naming and concepting, to e-store enterprise activities and a full-service research division. DEAN NYC is led by President and Chief Executive Officer, Thom Dean, and is headquartered in New York City.
Thom Dean built his career in leading integrated marketing efforts at such industry stalwarts as DMB&B; DDB Needham; TBWA/Chiat Day and Hill Holliday/Frankfurt Balkind (IPG). Dean has created world class branding platforms for such leading global brands as TNT, Crystal Light, Ultra Pampers, Scope Mouthwash, Pepsi Foods-Sabritas, Absolut Vodka, Captain Morgan Spiced Rum, Lifetime Television and Tropicana Twister. He will continue lending his vision to a roster of current clients which includes Comcast, Pernod-Ricard USA, Turtle Wax Inc. and Sony Pictures Television -- just to name a few.
About NME
New Medium Enterprises (NME) provides a one-stop solution for the HD market, incorporating optical disc solutions, file formats, encryption technology, authoring tools and compression technologies.
NME is the first company to perfect a commercially viable 2P process that can contain multiple formats -- including both HD DVD and Blu Ray -- on one single disc. The breakthrough technological innovation provides a complementary path for other formats creating greater options and business opportunities for the ecosystem.
Dr. Eugene Levich and the engineers of NME have developed and have begun manufacturing its flagship product, VMD (Versatile Multilayer Disc). This is a proprietary high capacity multi-layer disc which provides the world's first low-cost true High Definition solution utilizing today's red laser DVD technology and its industrial infrastructure. The VMD players are inherently backward compatible with DVD and CD.
This is the only low-cost, high-end offering to the discerning consumer comparable to contemporary DVD market prices. New Medium Enterprises, Inc is a Nevada Corporation and listed on the OTC exchange in the U.S. under the symbol NMEN.
For additional information about NME, please consult the Company's website at http://www.nmeinc.com.
The New Medium Enterprises, Inc. logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2824
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