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Gift Cards Get Hotter This Year
The Gift That Keeps on Giving Is Enjoyed by a Majority
| Source: BIGresearch
COLUMBUS, OH -- (MARKET WIRE) -- November 27, 2006 -- All I want for Christmas is a gift card could
be the title of a new seasonal song as consumers seem to really enjoy
getting those little plastic cards, according to BIGresearch's Black Friday
Survey. Over 3,000 consumers participated in the survey taken the day after
Thanksgiving, which is traditionally known as Black Friday. 42.9% of
consumers said they shopped or were going to shop over the Thanksgiving
weekend. Only 8.6% have completed all of their holiday shopping and 74.8%
have 50% or less of their shopping completed.
When asked if they enjoy receiving gift cards, 65.1% said they like them or
love them. Only 6.6% said they hate or dislike them and 28.4% were neutral,
neither liking nor disliking receiving gift cards.
"For givers and receivers, gift cards offer a convenience in that the giver
need not worry about the gift being the right size, color, style or
technology and the receiver gets to choose something they really want,"
said Gary Drenik, President & CEO of BIGresearch.
"Everyone wins except possibly retailers who can't record their revenue
until the cards are redeemed," said Drenik.
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http://www.bigresearch.com and clicking on Complimentary Top Line Findings.
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http://whencustomerstalk.blogspot.com
About BIGresearch
BIGresearch is a market intelligence firm providing analysis of consumer
behavior in areas of retail, financial services, automotive, and media. The
syndicated Consumer Intentions and Actions Survey (CIA) monitors the pulse
of more than 7,000 consumers each month. The syndicated Simultaneous Media
Usage Survey (SIMM) monitors more than 15,000 consumers twice each year to
identify opportunities in a fragmented and changing marketplace including
the media.
BIGresearch's methodology provides the most accurate consumer information
in the industry with a margin of error of +/- 1 percent.