CERRITOS, Calif., Dec. 22, 2006 (PRIME NEWSWIRE) -- Mass Connections(r), the nation's leader in retail marketing services, ushered in the holidays at Illinois' Schnucks stores with in-store events throughout the Bloomington, Champaign, Springfield, Urbana and Peoria areas.
Customers braved severe weather in the area to enjoy the latest Schnucks' products, including: smoked salmon and shrimp party trays, sliced ham and turkey, stuffed mushrooms, deli dips, homemade soups, and select pizzas. Visitors to the event locations also enjoyed Volpi Rotola, Garlic Expressions & Monterrey Mushrooms, Jumbo Anjou Pears, Swiss American Cheeses, and Parker Farms Salsas. Mass Connections event personnel successfully distributed thousands of samples to eager Schnucks' customers during the events.
"Mass Connections was proud to promote Schnucks' line of quality products during the beginning of this busy holiday season, said Mass Connections' President and CEO Caroline Cotten Nakken. "The Schnucks' team and Mass Connections worked very well together to deliver an effective event to the thousands of happy customers."
Over 70 Mass Connections event personnel were on hand to promote the Schnucks' events. Each Mass Connections event is strategically planned to include the most qualified event personnel for the campaign. All Mass Connections event personnel are aligned with the store and product that fits their marketable experience. Individuals are also given thorough background checks and product preparation to insure that the right people are promoting the right products. Mass Connections also tracks performance through their innovative MC Card, as well as post-event feedback to guarantee that the client's needs are met.
In-store events provide an opportunity for consumers to try the latest products at their local grocery store while consumer product groups and retailers use the chance to gauge their success. The impact of in-store events -- Retailtainment -- is significant. Research reported by Mass Connections in their recent book, Touch America: The Shopper Connection, revealed that 76% of Americans have made a purchase as a direct result of in-store sampling.
About Mass Connections
Based in Cerritos, CA, Mass Connections' expertise and unparalleled capabilities drive their success in delivering effective and memorable marketing campaigns and events to its clients. As the nation's leader in consumer buzz and shopper marketing, Mass Connections is positioned to respond to the industry's need for efficient and accountable execution. Innovative design creatives, sourcing, fulfillment/distribution and unrivaled technology allow Mass Connections to provide the fullest benefit for an improved shopper experience and increased sales. Mass Connections is the nation's complete solution for all of your company's retail marketing needs. For more information on Mass Connections, visit http://www.massconnections.com or call toll free at 1-800-275-6650.
About Schnucks
Founded in St. Louis in 1939, Schnuck Markets, Inc. currently operates 101 stores (including five Logli stores) and 98 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Tennessee, Mississippi and Iowa.