CERRITOS, Calif., Dec. 22, 2006 (PRIME NEWSWIRE) -- Mass Connections(r), the nation's leader in consumer and shopper marketing, is coordinating its 7th year in The Rose Parade with retail partner Stater Bros., which is celebrating its 70th year of serving Southern California families. Spectators to the 118th Rose Parade(r) will once again enjoy the coveted Goodie Bag, which is part of a marketing co-op program developed by MC.
This year's parade theme, entitled "Our Good Nature," includes the distinctive Goodie Bag, which features a variety of free product samples and product coupons. Working in conjunction with Stater Bros., the largest locally owned supermarket chain in Southern California, the two companies will distribute the unique bags to over 30,000 parade onlookers.
"The Stater Bros. 'Family' of Employees is proud to support this prestigious event," commented Jack H. Brown, Chairman and Chief Executive Officer of Stater Bros. Markets. "The 30,000 Goodie Bags will be an added treat for many of the spectators at this year's Rose Parade."
"MC is honored to work with Stater Bros. for the 7th consecutive year during one of the country's premier New Year's Day events," said Caroline Cotten Nakken, President and CEO of Mass Connections. "The Rose Parade Goodie Bag provides additional fun for the crowd while serving as a great tool to promote the latest products for our clients."
Each "Our Good Nature" Goodie Bag contains sample products from several consumer packaged goods companies, including ConAgra, Hershey's, Kraft, Land O Lakes, Nestle, Peet's Coffee, P&G, Kellogg's, Villa Roma and Wrigley. The Goodie Bag affords parade attendees the opportunity to enjoy the latest products found in Stater Bros. supermarkets.
The Rose Parade is enjoyed by over one million spectators and millions of television viewers nationwide. MC and Stater Bros. have reached millions of parade-goers over the last seven years with their unique and enjoyable Goodie Bag program.
About Mass Connections
Based in Cerritos, CA, Mass Connections' expertise and unparalleled capabilities drive their success in delivering effective and memorable marketing campaigns and events to its clients. As the nation's leader in consumer buzz and shopper marketing, Mass Connections is positioned to respond to the industry's need for efficient and accountable execution. Innovative design creatives, sourcing, fulfillment/distribution and unrivaled technology allow Mass Connections to provide the fullest benefit for an improved shopper experience and increased sales. Mass Connections is the nation's complete solution for all of your company's retail marketing needs. For more information on Mass Connections, visit http://www.massconnections.com or call toll free at 1-800-275-6650.
About Stater Bros. Markets
Stater Bros. was founded in 1936 in Yucaipa, California and has grown steadily through the years to become the largest privately owned Supermarket Chain in California and the largest private employer in both San Bernardino County and Riverside County, with annual sales in 2006 of $3.5 billion. In the October 2006 issue of a leading national consumer magazine, Stater Bros. was rated as the best place to shop for groceries among full service supermarket chains in Southern California and No. 10 in America. Stater Bros. also owns and operates Heartland Farms, provider of Knudsen Dairy products to Southern California. The Company currently operates 162 Supermarkets, and there are over 17,000 members of the Stater Bros. "Family" of Employees.