Plussa points from K-maatalous chain stores

KESKO AGRO LTD PRESS RELEASE 17.01.2007 AT 10.00

The K-maatalous chain joined the K-Plussa customer loyalty system at the beginning of 2007. The most comprehensive customer loyalty system in Finland helps the K-maatalous chain offer its loyal customers better purchase benefits than before. The possibility to use the K-Plussa card in the K-maatalous agricultural stores diversifies and extends the scope of the card.

The K-Plussa system will be introduced to customers in the K-maatalous stores through chain-level and store-specific K-Plussa special offers. In addition, customers get basic K-Plussa points for purchases from the store or store warehouse paid in cash.

The K-maatalous chain comprises 99 stores and the network extends all over Finland. Forty-six of the stores also belong to the Rautia chain of hardware and builders' supplies stores and two to the K-rauta chain of hardware and builders' supplies stores. Now that the K-maatalous chain has become part of the K-Plussa system, customers will find it easier to shop in stores which belong to two chains.

There are currently as many as around 3.4 million K-Plussa cardholders in nearly 1.8 million households in Finland. The K-Plussa card is accepted in nearly 3,000 outlets. In addition to the K-Group stores, the 40 Plussa partners include, for example, Scandic, Neste, Sonera, Helsingin Energia, Europcar, Finnkino, and more than 50 restaurants throughout Finland. Annually about 200 million purchases are made using the K-Plussa card at the checkout.

Further information is available from:

K-Plus Oy
Pasi Mäkinen, Managing Director, tel. +358 1053 37100, pasi.makinen@kesko.fi
Tuulikki Markkula, Customer Relationship Director, tel. +358 37170, tuulikki.markkula@kesko.fi

Kesko Agro Ltd
Kimmo Vilppula, Executive Vice President, tel. +358 1053 20550, kimmo.vilppula@kesko.fi
Timo Pesonen, Development Manager, tel. +358 1053 20140, timo.pesonen@kesko.fi