SAN FRANCISCO, Jan. 18, 2007 (PRIME NEWSWIRE) -- ON24, Inc., the global leader in webcasting and video communications solutions, will power a series of demand generation webcasts hosted by the American Marketing Association (AMA), one of the largest professional associations for marketers. Part of the association's "AMA Marketing and Sales Alignment: The Next Competitive Advantage" program, the demand generation webcast series is designed to help marketers increase the consistency, quality and impact of customer messaging, demand management and sales enablement across all prospect development and customer acquisition touch points. The webcast series powered by ON24 will begin in February 2007 and continue until April 2007.
"ON24 excels at providing excellent customer service and a reliable webcasting platform that creates a seamless and exceptional experience for viewers," stated Nancy Costopulos, AMA's Chief Marketing Officer. "Our association members will greatly benefit with ON24 powering our demand generation webcast series."
WHAT: This webinar discusses how a Marketing Resource
Management (MRM) system can provide enormous benefit
and impact on individual productivity while providing
a framework for getting a handle on all aspects of
marketing operations. But, as the demand for MRM systems
grows, so do the misconceptions about them. Topics to be
discussed include:
* What size organization is right for a MRM system?
* Does an MRM implementation require lots of time,
money, and resources?
* Should workflow processes be documented and/or
optimized before proceeding with a MRM system?
WHO: Bill McInerny, Co-Founder & President, Marketing Central
Anna Carbonara, Moderator, American Marketing Association
WHEN: February 7, 2007, 11:00 AM PST / 2:00 PM EST
HOW: Register for this free event at:
http://w.on24.com/r.htm?e=35840&s=1&k=101EFABEDE762145AEE6476956AD69AE&partnerref=pr
About American Marketing Association
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.
About ON24, Inc.
ON24, Inc. is the global leader of webcasting and rich media marketing solutions. ON24's solutions provides companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications, and executive announcements.
More than 500 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Cardinal Health, Cisco Systems, Motorola, CMP Media, Credit Suisse, Department of Education, Hewlett-Packard, IDG, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York and London.
"A World of Webcasting Solutions. One Webcasting Provider"(tm) -- is a trademark of ON24, Inc.