BURNABY, British Columbia, Jan. 25, 2007 (PRIME NEWSWIRE) -- EYI Industries Inc. ("EYI") (OTCBB:EYII), (http://www.eyicom.com), is pleased to announce that on October 17, 2006 EYI officially began accepting orders for its newest product, a fuel performance product, Ultimate ME2. The initial three-month launch campaign concluded on January 16, 2007 and EYI is pleased to report that we sold over 8,000 bottles of Ultimate ME2 during this period. In connection with this launch, we also accepted over 1,000 membership applications from new distributors.
EYI Industries Vice President and COO, Dori O'Neill stated, "This product has gone through testing which shows that Ultimate ME2 may improve mileage and lower exhaust emission in motor vehicles. Recently, there have been media reports on high fuel costs and global warming and EYI is pleased to offer a product that may assist consumers in reducing their fuel costs and promote a cleaner environment by reducing vehicle emissions. The sales during our launch indicate that our distributors are experiencing the positive benefits that may be gained by using Ultimate ME2."
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About EYI (http://www.eyicom.com)
EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets products that promote health and well-being. Recently, EYI launched a consumer product that reduces Arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue(tm) and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD(r), a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD(r) have been sold since EYI was founded in 1995. Our newest product, PROSOTEINE(r), is experiencing similar success to CALORAD(r) and bringing our customers the benefits of a natural Energy drink.
EYI markets its products through an extensive network of Independent Business Associates. Our sales force is staffed by knowledgeable, experienced men and women and are supported by our comprehensive training programs.
The EYI Industries Inc. logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2202
This press release contains forward-looking statements, particularly as related to, among other things, EYI's product purchase agreements and EYI's business strategy. The words or phrases "would be," "will allow," "intends to," "may result," "are expected to," "will continue," "anticipates," "expects," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "considers" or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause EYI's actual results, performance or achievements, or developments in its industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the enforceability of its product purchase contracts in foreign countries, the performance of EYI's staff, management, financing, competition, EYI's ability to implement or manage its expansion strategy, general economic conditions and other factors that are detailed in EYI's Annual Report on Form 10-KSB and on documents EYI files from time-to-time with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. EYI cautions readers not to place undue reliance on such statements. EYI does not undertake, and specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from the EYI's expectations and estimates.