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Essential Bodywear and Women-In-Need Partner to Give NY Homeless Women a Self-Esteem Lift With New Bras
300 Women to Be Fitted for New Undergarments at Shelter February 5th-7th
| Source: Essential Bodywear
NEW YORK, NY -- (MARKET WIRE) -- January 31, 2007 -- Essential Bodywear LLC, a Michigan-based
company focused on teaching women that the right supportive undergarments
are equally important as the clothes they wear over them, has partnered
with Women-In-Need, a New York based nonprofit serving women who are
homeless and disadvantaged. The partnership will provide three hundred
women with high-quality bras and undergarments that will be personally
fitted to their bodies this February 5th, 6th, and 7th between 10am-1pm at
Women-In-Need (WIN) shelters in New York City.
Undergarments are the single most overlooked item in most women's
wardrobes, in fact, 85% of women in America wear an ill-fitting bra.
Essential Bodywear will treat struggling women at three WIN shelters with
respect and kindness while providing personal, one-on-one fittings,
ensuring that the bras the ladies receive fit perfectly and help boost
their self-esteem.
"Our business is to help and support women," said Carrie Charlick,
Essential Bodywear's CEO. "When women are struggling for basic needs like
food and shelter, a high-quality, good fitting bra is something they would
never consider buying for themselves. By providing a critical wardrobe
staple, Essential Bodywear can help these women feel better about their
appearance, and confidently prepare for job interviews, school or whatever
may be next in their lives."
Most women view buying a bra like going to the dentist -- not very
enjoyable, perhaps even painful, but necessary for their personal health.
Essential Bodywear will make the process easy and fun for residents at the
Women-In-Need shelters. Essential Bodywear's founders, Carrie Charlick and
Marcia Negro, will personally conduct the private fittings this coming week
at various Women-In-Need shelters, whose addresses are kept confidential
for security purposes.
About Essential Bodywear, LLC - Essential Bodywear was established in 2003
by Carrie Charlick and Marcia Negro as a direct sales company with a
mission to revolutionize the way women shop for body wear. It continues to
be a women owned business with the home office location in Commerce,
Michigan. Throughout the country, EBW Representatives have made it their
mission to offer exceptional product and unsurpassed service to their
customers. Because of this commitment and the loyalty of our customers, EBW
has experienced phenomenal growth and success.
About Women In Need, Inc. - Women In Need (WIN) is a New York-based
nonprofit that serves women and children who are homeless and
disadvantaged. Women In Need's unique, comprehensive program offers the
highest quality services, which include transitional shelters and permanent
supported housing; supported housing for special populations of mothers
with children; job training and placement; domestic violence prevention,
counseling and referrals; alcohol and substance abuse treatment clinics;
HIV/AIDS prevention and education; child care; and aftercare and alumni
programs. Our goal is to help women and their families, who are homeless,
realize self-determination.