For the First Time Ever, Major MMA Event to Stream Live Undercard Bouts for Free



     EliteXC to be Webcast Live, for Free On Saturday, February 10th
                  At 7 PM ET On www.ProElite.com

 IVT to Power MMA Online Video Webcast of Five EliteXC Undercard Bouts
    Before the Main Event Presentation On Saturday, February 10th
                      At 10 PM ET On SHOWTIME

LOS ANGELES, Feb. 6, 2007 (PRIME NEWSWIRE) -- ProElite, Inc. (Pink Sheets:PELE), an entertainment and media company dedicated to producing world-class sporting events, today announced it will work with Interactive Video Technologies (IVT) to offer the first ever free webcast of five undercard Mixed Martial Arts (MMA) fights to kick off the premier of EliteXC. The live, interactive video webcast, powered by IVT, will begin at 7:00 PM EST on Saturday, February 10th on www.ProElite.com. The SHOWTIME network will telecast the main event, featuring legendary middleweight Frank Shamrock versus Renzo Gracie on February 10, 2007 (10 p.m. ET) live from the Desoto Civic Center in Southaven, Mississippi.

EliteXC brings to the MMA sport the highest levels of honor, integrity, discipline and self-esteem, all the while remaining inclusive for fighters, fans and organizations. EliteXC capitalizes on the growing popularity of the sport of mixed martial arts by building a community of martial arts enthusiasts around the world. EliteXC's spectacular live events showcase the world's top fighters.

IVT's MediaPlatform(tm) will be used to produce, manage and distribute the live webcast that is expected to draw thousands of simultaneous viewers. IVT MediaPlatform will also enable viewers to submit messages, photos and vote on the live activities even after SHOWTIME begins the main event.

"We chose IVT because they were the only webcasting provider that offered the reliability, customizability and scalability that was required for an interactive event of this caliber, size and importance to the growing mixed martial arts online community," said Kelly Perdew, President of ProElite.com. "We are thrilled to be the first MMA organization to offer the undercard fights in a world-class event via live-webcast and look forward to many successful web-events in the future. Fans can simply register at our site and then watch the undercard fights for free on Saturday."

IVT MediaPlatform is a complete webcasting publishing platform that supports the entire lifecycle of a webcast, enabling clients to broadly produce, manage, distribute and monitor live and on-demand webcasts easily and efficiently. MediaPlatform's feature-rich components allow users to easily create and distribute webcasts featuring streaming video, PowerPoint slides, Flash animation, audio, and screen captures, as well as integrate interactive components such as polls, quizzes, surveys, Q&A, and real-time reporting statistics.

"IVT is thrilled to be part of this premier EliteXC event, and we're excited that both ProElite and Showtime are embracing Web technologies not just to promote network events, but to offer viewers an added interactive dimension," said Greg Pulier, founder and CEO, IVT. "The EliteXC event is a perfect example of the myriad opportunities available for media and entertainment companies to use webcasting for promotional purposes while giving life to their events online, before, during and after they take place."

About ProElite, Inc. (www.proelite.com)

ProElite, Inc. is an entertainment and media company dedicated to producing world-class sporting events and empowering the participation of athletes and enthusiasts. ProElite, Inc. fosters the growth of the core principles of competition -- Pride, Spirit, Honor and Sportsmanship. ProElite, Inc. owns the following brands and companies: EliteXC(tm) (mixed martial arts live event production), ProElite.com(tm) (online community that provides content and tools for martial arts enthusiasts), and LifeLogger(tm) (top-rated Internet blogging site and mobile application developer).

About Interactive Video Technologies (http://www.ivtweb.com/)

Interactive Video Technologies (IVT) is the leader in corporate webcasting, providing easy-to-use, comprehensive and scalable technology solutions for the production, management, distribution and monitoring of webcasting. IVT's customers include many of the world's most recognized companies covering a variety of industries. IVT Studio (www.ivtstudio.com) is a do-it-yourself webcasting product designed such that anyone can rapidly create, publish and archive professional video webcasts and podcasts from their desktop. IVT MediaPlatform is a complete, powerful webcasting publishing platform that enables companies to broadly produce, manage, distribute and monitor live and on-demand webcasts.

To download a fully functional free version of Studio, please visit www.ivtstudio.com. For more information on IVT, please visit www.ivtweb.com



            

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