PITTSBURGH, Feb. 13, 2007 (PRIME NEWSWIRE) -- Unique Pizza and Subs Corporation (Pink Sheets:UPZS), a Delaware Corporation, is proud to announce the opening of its newest location in the rapidly growing Charlotte, North Carolina market. The new location at 638 River Highway, Mooresville, will serve much of the community in and around northern Lake Norman. The franchise is owned by Ken and Lisa Kroemer of Mooresville. The opening was highlighted by an open house for VIPs attended by over 50 investors and supporters of Unique Pizza and Subs. The Charlotte Market will be a major focus of Unique Pizza and Subs over the next several years, with more than twenty stores planned to open along the attractive Route I-77 corridor.
Charlotte, North Carolina is one of the twenty-five largest cities in the United States with a potential pizza eating population in excess of 1.6 Million people. "The Charlotte market fits perfectly into our nationwide expansion plans, with this region's love of pizza and NASCAR and our commitment to quality pizza and proud sponsorship of the No. 98 NASCAR Grand National Division West Series car and the No. 49 NASCAR Craftsman Series truck," stated Unique Pizza and Subs President and CEO, James Vowler. The company has had a number of executives in Charlotte this month to survey additional locations, meet with franchisees and promote the brand with local businesses and media.
Unique Pizza and Subs has been extremely active in North Carolina, with locations being finalized in and around Charlotte, as well as other markets throughout the state. Unique Pizza and Subs' management has also been very active with final details and training for additional new stores in Milwaukee, Wisconsin, Austin, Texas, Chesapeake, Virginia, San Diego and Los Angeles, California. Combined with an active conversion strategy for existing pizza restaurants underway in Pittsburgh, Boston and Norfolk, Unique Pizza and Subs' nationwide expansion is clearly in progress.
Unique Pizza and Subs has successfully entered markets due to its commitment to offer a product with the quality of a 'mom and pop' restaurant with the consistency and support of a major franchise. With 16 specialty pizzas and over 40 varieties of subs, Unique Pizza and Subs continues to exceed customers' expectations, providing a formula for future success. From special cheese blends and sauce, to signature items such as The Neighborhood pizza -- a 24-inch pie, customer loyalty is becoming a trademark of Unique Pizza and Subs.
About Unique Pizza and Subs Corporation, a Delaware Corporation
Since the beginning of its development stages back in 1991 Unique Pizza and Subs clearly has separated themselves from the other major pizza franchises. They needed to have more than just the best product in the industry; they needed a way to grow rapidly in any market. They noticed all the major pizza franchises were predominately located in only highly populated markets, leaving a tremendously large pizza eating population only serviced by independent pizza shops. Two of the main reasons the major pizza franchises do not locate in smaller markets is because of their inferior quality of their product compared to the local independents and their corporate ownership is not usually welcomed. To succeed in a smaller market, a pizza shop needs to have these key elements: a high quality and consistently made product (all of their recipes were designed to have the quality of a "mom and pop" pizza shop with the consistency of a major franchise), good, professional and friendly customer service (UPZS is the only publicly traded pizza franchise that will have all of its locations orders routed to their professionally staffed Customer Response Center), and an owner; that lives, works and pays taxes in that small market (all of the conversions of independent pizza shops into Unique Pizza and Subs will retain the same local ownership).
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This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.