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India's Film Industry Experiences Booming Success, but Escalating Problems of Movie Piracy Have Entertainment Sector Demanding Stronger Solutions
DigitalMediaStocks.com Investor Podcast: Ethnic Communications LLC Discusses Implementation of Digital Watermarking Technology From USA Video Interactive Corp. (OTCBB: USVO)
| Source: DigitalMediaStocks.com; USA Video Interactive Corp.
POINT ROBERTS, WA and DELTA, BC -- (MARKET WIRE) -- February 22, 2007 -- www.DigitalMediaStocks.com,
an investor and industry news portal for the digital media sector, presents
an exclusive investor podcast interview with Mr. Munish Gupta, Founder of
Ethnic Communications, a firm that specializes in marketing, sales and
promotion to niche ethnic communities worldwide. This discussion looks at
the booming success of India's film industry and the need for stronger
solutions against the rising problems of piracy. To help address the issues
of movie piracy, Mr. Gupta, through Ethnic Communications, has an agreement
in place with USA Video Interactive Corp. (OTCBB : USVO ) (TSX-V : US ), for
the marketing of USVO's MediaSentinel, a digital watermarking anti-piracy
technology, in India.
It is difficult to have a discussion these days regarding the film industry
without mention of the dramatic success that India's Bollywood has
realized. Indian filmmakers have not only created movie hits within India,
but have also found success with several crossover titles and continue to
produce the world's largest number of films.
As Mr. Gupta explains, "Bollywood is not just India, it is not just for
local consumption, but Bollywood is also very voraciously consumed
overseas. In addition, there is the ripple effect as Indian culture is
quite akin to Middle Eastern and Eastern European culture making Indian
cinema stars, Indian movies and Indian songs super hits throughout these
regions."
However, as the film industry has grown to new levels, so has the problem
of video and movie piracy. In fact, in India it is estimated that movie
piracy basically nullifies theatre revenue after only 3 months, nearly half
that of a typical U.S. theatrical window. This of course significantly cuts
into the film industry's bottom line. As a result the Indian government
has made dealing with piracy a priority.
"The Indian government takes the issue of piracy very seriously in response
to outcries from the film industry in India, as well as in Hollywood where
producers are waking up to the fact that they need to control this issue.
The problem has actually escalated since the birth of digital media, which
has made movie piracy more accessible and easier than it had been in the
past thus working against the film industry. As a result, the government
has attached strict penalties for proven offenders."
In addition to the public support from law enforcement and government
agencies, a key driver to the increased attention on issues of piracy has
come from the industry itself that has felt the financial sting of this
problem, opening the door and the industry to new methods of content
protection.
"With producers crying foul and distributors upset at losing money to
piracy, we felt that it was the right time, and the right opportunity to
begin marketing USA Video's product for digital media. We wanted to
introduce the technology to the market to allow producers to put something
on the product that would make the pirate think twice because now he could
be caught right away since the producer and distributor would have
sufficient proof of any infringement to present to law enforcement,"
describes Mr. Gupta.
"Anyone who pays attention to USA Video's watermarking technology can see
that it is a simple solution that can serve as a significant deterrent to
piracy. It is an extremely cost-effective and time-efficient product that
would serve well within the Indian film industry. It basically lays a
watermark on the film that allows it, only through a certain reader, to be
discovered when the producers or distributors want to demonstrate to the
law enforcement authorities their claim to rightful copyright ownership,"
adds Gupta.
To Listen to the Full Online Interview Click Here:
http://www.DigitalMediaStocks.com/Audio/USVO/0207b/default.asp
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Digital Media Portal Sponsor:
USA Video Interactive Corp. (OTCBB : USVO ) (TSX-V : US ) designs and markets
technology for delivery of digital media. The Company's products add
anti-piracy solutions to existing distribution channels and extend
distribution into interactive channels with Video-on-Demand. For More Info:
http://www.digitalmediastocks.com/CO/USVO/
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