SAN FRANCISCO, March 5, 2007 (PRIME NEWSWIRE) -- ON24, Inc., the global leader in webcasting and video communications solutions, today announced a monthly Wednesday Webcast with Experts series featuring well-known thought leaders in marketing and sales. Hosted on the first Wednesday of each month from 11:00 am - 12:00 pm PST (2:00 - 3:00 pm EST), the complimentary Wednesday Webcast with Expert series seeks to provide organizations with actionable strategies to enhance marketing and sales initiatives.
As today's business-to-business marketers are challenged to consistently generate high-volume, high-quality sales leads, the Wednesday Webcast with Experts series kicks off with Brian Carroll, founder and CEO of InTouch, Inc., one of the first companies to provide lead generation solutions for the complex sale. The first of his five webcasts will be held on Wednesday, March 7, 2007 on the topic of "How to Precisely Define a 'Lead' Before Marketing Begins." To register, go to http://w.on24.com/r.htm?e=38090&s=1&k=A4686595DA7F232F9A2644BE70620325&partnerref=pressrelease.
"Our Wednesday Webcast series will provide marketers and sales executives a unique opportunity to hear from experts on how to optimize their marketing and sales initiatives," stated Kim Ryden, Director of Lead Generation, ON24, Inc. "We are excited that Brian will be kicking off our Wednesday Webcast series based on his personal insights and writings on successful lead generation programs."
Carroll leveraged his day-to-day experience in bringing order to lead generation at InTouch to his first book, Lead Generation for the Complex Sale (www.leadgenerationbook.com) (McGraw Hill, 2006). "The issue is how can corporations generate qualified sales lead while providing long-term value," explained Carroll. "Over the course of the five webcasts, I will provide tangible strategies on how to create a successful lead generation program from start to finish."
Held on the first Wednesday of each month, the Wednesday Webcast with Experts starts at 11:00 am PST / 2:00 pm EST for a one-hour presentation and discussion. Future complimentary webcasts with Brian Carroll are:
* March 7, 2007: How to Precisely Define a 'Lead' Before Marketing
Begins
* April 4, 2007: Eight Critical Success Factors in Developing High
Volume, High Quality Lead Generation Programs
* May 2, 2007: Lead Generation for the Complex Sale
* June 6, 2007: A Multimodal approach to Lead Nurturing for Complex
Sales
* August 1, 2007: Personal Lead Generation Strategies for the
Complex Sale
About Brian Carroll
Brian J. Carroll is CEO of InTouch, Inc., one of the first companies to provide lead generation solutions for the complex sale and recognized by Inc. magazine as one of America's fastest growing companies. Brian is a recognized leader in lead generation and author of the popular new book, Lead Generation for The Complex Sale (www.leadgenerationbook.com). His acclaimed B2B Lead Generation Blog (http://blog.startwithalead.com) was recently named Best B-to-B Marketing Blog of 2006 by MarketingSherpa readers.
About ON24, Inc.
ON24, Inc. (www.on24.com) is the global leader of webcasting and rich media marketing solutions. ON24's solutions provide companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications, and executive announcements.
More than 500 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Cardinal Health, Cisco Systems, Motorola, CMP Media, Credit Suisse, Department of Education, Hewlett-Packard, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York and London.
"A World of Webcasting Solutions. One Webcasting Provider"(tm) -- is a trademark of ON24, Inc.