Lean Enterprise Institute Uses ON24 Webcasting Solutions to Enrich Marketing Programs

Leading Organizations Continue to Leverage ON24 Inc.'s Reliable and Scalable Webcasting Platform to Augment Corporate and Marketing Initiatives


SAN FRANCISCO, March 19, 2007 (PRIME NEWSWIRE) -- ON24, Inc., the global leader in webcasting and rich media marketing solutions, today announced that the Lean Enterprise Institute (LEI) successfully leveraged the company's webcasting solutions for education initiatives. As a nonprofit with a mission to help companies transform themselves into lean enterprises, the Institute leverages webinars to connect its expert authors and trainers with managers around the world.

LEI is a 501(c)(3) non-profit training, publishing, and research organization with a mission to give executives and managers simple but powerful tools for implementing lean management, a complete business system based on the Toyota Production System that delivers the best quality, lowest cost, and shortest lead time through the elimination of waste in both service and manufacturing value streams. On average, the Institute's webinar program attracts 5,400 registrants with 2,600 plus webinar attendees. The organization receives tremendous response with as many as 500 questions per webcast and hundreds more accessing the post-webcast archives.

"Our goal with online webinars is to deliver high-value information to customers globally through an easy-to-use interface," explained Chet Marchwinski, LEI communications director. "With ON24, the webcasting interface is intuitive, while enabling us to have thousands of attendees on one event without any quality issues."

"ON24's mission is to deliver the highest level of reliability and scalability for our global webcasting customers, especially those with thousands of attendees and high interactivity requirements," emphasized Sharat Sharan, President and CEO of ON24 Inc. "The Lean Enterprise Institute's webcasts scale to thousands of live viewers for whom five-nine's (99.999%) reliability is a requirement."

ON24 provides a full suite of webcasting and rich media marketing solutions to meet corporate and marketing initiatives, such as lead generation, corporate announcements, webinars and more. ON24's flagship product, ON24 Webcast Center, is a reliable and scalable web-based platform to quickly schedule, rehearse, produce and deliver interactive audio or video webcasts to audiences of hundreds or thousands. ON24 Webcast Center incorporates ON24's powerful reporting capability to analyze and measure the impact of webcasts.

About ON24 Inc.

ON24 Inc. (www.on24.com) is the global leader of webcasting and rich media marketing solutions. ON24's solutions provide companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications and executive announcements.

More than 500 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Cardinal Health, Cisco Systems, Motorola, CMP Media, Credit Suisse, Department of Education, Hewlett-Packard, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York and London.

"A World of Webcasting Solutions. One Webcasting Provider"(tm) -- is a trademark of ON24 Inc.



            

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