Contact Information: For more information, please visit: www.foundationsresourcegroup.com Scott Sloyer Email Contact Contact: Dan Kimack FRG Media Representative Office: 314-982-0592 Mobile: 314-620-0977
Foundations Resource Group Teams With NABC, Coaches vs. Cancer to Expand Fundraising Efforts
Suits and Sneakers Program Aims to Raise an Additional $2 Million
| Source: Foundations Resource Group
ST. LOUIS, MO -- (MARKET WIRE) -- March 21, 2007 -- The National Association of Basketball
Coaches (NABC) has selected Foundations Resource Group (FRG) as its partner
to further enhance fundraising for the Coaches vs. Cancer program, started
by former Missouri head coach Norm Stewart, a colon cancer survivor, and
adopted by the NABC and American Cancer Society (ACS) in 1993. FRG, with
expertise in charitable foundations and fundraising, will begin by
introducing a new, tiered Suits and Sneakers program at the NABC convention
March 29-31 in Atlanta.
Said Jim Satalin, American Cancer Society National Director for Coaches vs.
Cancer, "With Foundations Resource Group managing our new fundraising
program for the Suits and Sneakers event started in 2004, we're hopeful
that we can raise an additional $2 million each year for cancer research."
"While we have raised over $30 million for the American Cancer Society, I'm
pleased that so many of my colleagues simply aren't satisfied," said
Stewart who retired from the University of Missouri in 1999 after a stellar
731-375 career record that included missing 14 games during the 1989-1990
season as he battled colon cancer. "I believe FRG has developed the right
vehicle to help us raise additional money, not just awareness, and win the
battle against cancer."
Held the second weekend in February each year, Suits and Sneakers is a
national event designed to raise awareness about Coaches vs. Cancer.
Coaches and coaching staff are encouraged to wear sneakers with their suits
during games played that weekend. The program has been successful in
reminding college basketball audiences about the many ways people can
reduce their risk of cancer by following the American Cancer Society's
recommended prevention and screening guidelines.
FRG's turnkey program allows coaches and schools to purchase Suits and
Sneakers fundraising kits -- including Coaches vs. Cancer and
school-branded T-shirts, autographed basketballs, and mini basketballs --
to accelerate charitable giving. "It's a simple and more inclusive program
that also provides a revenue-generating element that was lacking," Satalin
said.
"We believe that to whom much is given, much is required," said FRG
President Scott Sloyer, who has 25 years of experience refereeing NCAA
basketball. "College coaches are in a unique position to influence a
variety of audiences, including players, fans, and alumni. The new Suits
and Sneakers program allows coaches and schools from NCAA, NAIA, and junior
colleges to help make a difference."
FRG, with expertise in charitable foundations, fundraising, and events, has
identified a unique niche in charitable foundation development at the
college sports level. By partnering with collegiate basketball and football
coaches, FRG's business mission is to help coaches establish strategic,
impactful, and decidedly personal charitable foundations that make a
difference in their communities.
For more information, please visit www.foundationsresourcegroup.com or
e-mail Scott Sloyer at scottsloyer@foundationsresourcegroup.com.