FINLAND POST TO TEAM UP WITH MARIMEKKO: TOP FINNISH DESIGN TO GIVE A NEW LOOK TO THE POST'S CONSUMER PRODUCTS

Marimekko Corporation and Finland Post Corporation have concluded a licence     
agreement, whereby the Post has exclusive rights to use certain Marimekko       
designs in its consumer products, such as mobile postcards and packaging        
materials and supplies. This agreement will enable the Post to develop a novel  
product family, based on the material licensed by Marimekko, while Marimekko    
will have the opportunity to sell its products through the post office network  
on a shop-in-shop basis.                                                        

Consumers represent an important customer segment to whose changing needs the   
Post seeks to respond, given that consumer customers account for EUR 120 million
of Finland Post's annual net sales. Therefore, Finland Post is determined to    
provide Finns with opportunities to send greetings and other messages using both
conventional and new methods. The product range based on Marimekko designs has  
the aim of encouraging Finnish consumers to send greetings to their nearest and 
dearest by post, by providing them with a new experience.                       

Marimekko's designs will be used, for instance, in packaging materials and      
supplies and electronic consumer products, the latter including ePostcards,     
eCards and mobile postcards. The first product family, based on Marimekko's     
renowned classic patterns Unikko, Mansikka and Dombra, all designed by Maija    
Isola, will bebe launched onto the market in the run-up to Mother's Day on 27   
April.                                                                          

‘We took a major step forward at the beginning of the year when, as a result of 
our revamped strategy, Posti became our consumer brand in Finland and Itella    
became our corporate brand in nine Northern European countries. Our co-operation
with Marimekko forms part of this new consumer brand strategy, about which we   
are very excited', explains Tarja Pääkkönen, SVP, Sales and Marketing, Finland  
Post Group. ‘The Post, with its strong Finnish roots, and Marimekko's Finnish   
design which remains hugely popular, are an excellent fit. Accordingly, we are  
developing the Posti brand by respecting traditions while creating new things,  
with Finnish design at the core', says Pääkkönen.                               

“Marimekko is very proud of and excited about the new collaboration with Posti. 
I have always held Finland Post in high regard and believe that it will become a
great new licensing partner to Marimekko”, says Kirsti Paakkanen, President of  
Marimekko. “In my opinion, strong Finnish companies, the national icons of      
different industries, should increasingly collaborate - join forces to promote  
excellent Finnish know-how”, Kirsti Paakkanen continues.                        

Marimekko and Finland Post also co-operate in the field of logistics and direct 
marketing.                                                                      

MARIMEKKO CORPORATION                                                           
Communications                                                                  

Marja Korkeela                                                                  
Tel.   +358 9 758 7238                                                          
Fax:   +358 9 759 1676                                                          
Email: marja.korkeela@marimekko.fi                                              

DISTRIBUTION:                                                                   
Principal media                                                                 
Marimekko's web site www.marimekko.com                                          

FOR FURTHER INFORMATION, PLEASE CONTACT:                                        
Päivi Lonka, Export Director, Marimekko Corporation,                            
tel. +358 (0)9 758 7430                                                         
Tarja Pääkkönen, Senior Vice President, Finland Post Corporation, tel. +358     
(0)20 451 5605                                                                  



Finland Post Group is an intelligent logistics services company providing       
customers with solutions for information and material flow management. The Group
operates in nine northern European countries. In 2006, it reported a turnover of
€1,550 million, employing some 24,800 staff. The Group's corporate services are 
delivered under the Itella brand, while the Posti brand is used for services    
targeted at Finnish consumers. The operations are organised into three business 
groups: Mail Communication, Information Logistics and Logistics. For more       
information, please visit www.posti.com.                                        

Marimekko is a leading Finnish textile and clothing design company. The company 
designs, manufactures and markets high-quality clothing, interior decoration    
products, bags and other accessories under the Marimekko brand, both in Finland 
and abroad. In 2006, the company had net sales of EUR 71.4 million. Exports and 
income from international operations accounted for 24.6% of the Group's net     
sales. At the end of 2006, the company had a payroll of 396. Marimekko has      
carried on licensing in Finland and abroad since the 1960s. Marimekko's share   
has been quoted on the Helsinki Stock Exchange since 1999. www.marimekko.com