SAN DIEGO, March 26, 2007 (PRIME NEWSWIRE) -- Ethertronics, a leading provider of embedded antenna solutions for wideband and multi-band wireless devices, today announced that it has added a new MediaFLO(tm) embedded antenna to its Mobile TV line of antennas. The internal antenna, which is designed specifically to support U.S. mobile TV applications, fosters handset design innovation by enabling device developers the freedom to implement mobile TV functionality without compromising on performance or ergonomics. Currently, the vast majority of mobile TV-enabled devices have fragile external whip antennas, whereas the Ethertronics solution is embedded, which enables a more user-friendly form factor while providing excellent clarity, reception, and resolution.
"Our new MediaFLO embedded antenna provides great quality reception for mobile television applications and also makes these devices more desirable to consumers," said Jeffrey Crosby, President and CEO of Ethertronics. "Rabbit ears on televisions are a thing of the past and so should be the case with today's whip antennas for mobile TV devices. External antennas are subject to breakage causing issues for consumers, carriers and manufacturers. We're solving that issue by offering embedded antennas that attain similar performance without being considered an eyesore."
While there are limitations to receive UHF radio waves on handheld devices, an external whip antenna is not necessary to provide robust reception. Ethertronics has designed its Mobile TV line of antennas, which includes DVB-H and DMB products in addition to the MediaFLO antenna, with the company's patented Isolated Magnetic Dipole(tm) (IMD) technology. IMD technology has been designed to confine the current flow on the antenna element and optimize the isolation to deliver higher performance in a small form factor.
Crosby continued, "The true test of a handheld's success is whether or not it's easy for the consumer to use and provides real-life performance benefits such as fewer freeze frames and consistent reception. This success criteria definitely applies to the new generation of mobile TV handsets. With their high isolation, selectivity, small form factor, and superior overall performance, our IMD-powered mobile TV antennas remove a myriad of limitations for consumers and design engineers alike. However a consumer uses their device -- whether viewing it in the palm of their hand, holding it to their head, or putting it on the countertop -- performance is not compromised when an Ethertronics IMD antenna is designed inside."
About Ethertronics
Ethertronics designs and manufactures high-performance standard and customized embedded antenna solutions for wideband and multi-band wireless devices. Ethertronics' leading-edge antenna product lines have been selected by major customers to support a wide range of applications including cellular, UMTS, WiFi, WiMAX, Bluetooth, GPS, MediaFLO and Digital Video Broadcast among others. The company's patented Isolated Magnetic Dipole(tm) (IMD) technology enables wireless equipment manufacturers to tune both the antenna and antenna feed-line independent of each other, allowing for smaller size, greater flexibility in design implementation, shorter design cycles and higher overall performance, while simultaneously meeting and improving upon standard safety emission requirements. The U.S.-headquartered company maintains a global network of design centers and low-cost, high-volume manufacturing operations. For more information about Ethertronics, visit the company's Website at: www.ethertronics.com.
Ethertronics, the Ethertronics logo, shaping antenna technology, Isolated Magnetic Dipole and IMD are trademarks of Ethertronics. All other trademarks are the property of their respective owners.