BOSTON, March 28, 2007 (PRIME NEWSWIRE) -- metrostyle(tm), a brand of Redcats USA, a multi-channel leader in women's clothes and home shopping, is sporting a fresh face for spring, the winner of America's Next Top Model, Yoanna House.
The new move by metrostyle(tm) to feature a winner from the highly successful reality television show, America's Next Top Model, is another step by the multi-channel brand to enhance their fashion authority in women's clothing trends. From updating their photography, collections and website, to launching a new $10,000 online sweepstakes giveaway game, metrostyle(tm) is actively pursuing innovative ways to entice their loyal customers and new shoppers looking for value-priced, trendy women's clothing.
These initiatives follow a strategic name change in which metrostyle(tm) and metrostyle.com emerged out of the old names Lerner(r) and LernerCatalog.com. The metrostyle(tm) brand will continue to offer value-priced fashionable clothing for the confident, urban woman through their mailed catalogs and website, metrostyle.com.
About Redcats USA
Redcats USA is a multi-channel home shopping leader with eleven well-known brands in its portfolio: Chadwick's, metrostyle(tm), Woman Within, Jessica London, Roaman's, La Redoute USA, KingSize, BrylaneHome, BrylaneHome Kitchen, The Sportsman's Guide and The Golf Warehouse. Redcats USA offers a wide range of value and quality driven merchandise categories, including missy apparel, men's and women's plus-size apparel, home and lifestyle products, and outdoor gear.
Redcats USA is a division of Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multi-channel network combining catalogs, e-commerce and stores, Redcats generated 4.33 billion euros of sales in 2006 with 17 brands in 28 countries and a staff of 20,000 associates. International sales account for 53% of the total. Redcats is a PPR Company. For any further information: www.redcats.com.