Recordant Named a Red Herring 100 North America 2007 Finalist

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 12, 2007 -- Red Herring today announced that Recordant, the first company to deliver "Moment of Truth Intelligence™ (MOTI)" through face-to-face audio capture, analytics and consultative services, is a Finalist for the Red Herring 100 Award, a selection of the 100 private companies based in North America that play a leading role in innovation and technology.

Today, technologies designed to improve the relationship between consumers and retail organizations are some of the most sought after and anticipated applications in the marketplace. Recordant enables companies in a face-to-face environment, which it defines today as retail, automotive, financial services, hospitality and government service to improve employee-customer interactions via an audio capture device. Applying sophisticated audio processing and analysis, Recordant offers its clients next-day access to the actual audio and analysis of the in-store interactions. Recordant clients can then leverage the business-rich intelligence to maximize employee performance and improve the customer experience.

"As a first mover in a channel traditionally underserved by technology designed to monitor and quality assure the customer-employee experience, Red Herring clearly identifies with Recordant's solution as both innovative and applicable in a wide variety of verticals. We empower organizations to understand what really happens between consumers and employees in a storefront environment," explains Jeff Neppl, president and chief executive officer for Recordant. "Our Moment of Truth Intelligence™ solution answers the qualitative questions within the customer experience and, ultimately, empowers companies with manageable, actionable intelligence to improve their bottom line."

The Red Herring editorial board diligently surveyed the entrepreneurial scene throughout the North American region and identified the top 200 out of more than 800 closely evaluated companies that are leading the next wave of innovation.

"We can see the exciting evolution of the technology sector reflected in the quality and variety of exceptional companies that we had to choose from in putting our list together," said Joel Dreyfuss, editor-in-chief of Red Herring. "It was tough to choose just 200 finalists from such a large list of excellent contenders, and we are very happy with the qualities of the companies we selected as Finalists."

The winning 100 companies will be announced at the Red Herring Spring event. The CEOs of the winners will present their innovative ideas and technologies to an audience of leading entrepreneurs, financiers and corporate strategists at the event in Monterey, California, on May 1-3 at the Hyatt Regency Hotel. This year's Red Herring 100 Spring event marks the 10th anniversary of the Red Herring 100 Awards. In celebration, the event will feature keynote addresses from legendary VC investors and CEOs of leading Internet, information, and communications companies. Request your invitation at: http://www.herringevents.com/spring07/index.html

About Red Herring

Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About Recordant

Recordant delivers "Moment of Truth Intelligence (MOTI)" solutions through frontline capture technology in order to maximize employee potential and customer satisfaction. Frontline capture technology incorporates audio capture, analytics and consultative services enabling clients to see what is actually happening on the sales floor across every interaction, every day. Companies within retail, hospitality, automotive, financial services and government sectors gain critical insight and the ability to impact employee productivity, service levels, sales activity, training, product direction and promotions. Recordant clients typically operate 100 or more locations, have employees which require specialized knowledge, training and orientation and leverage high-end interpersonal skills as a market differentiator. Based in Alpharetta, Georgia, Recordant is a private company. For more information, visit www.Recordant.com.

Contact Information: CONTACT: Recordant Media Contact: Lauren Shankman 404.214.0722 x110 Email Contact Red Herring Contact: Olle Binkhorst Red Herring, Inc. 650-585-3418 Email Contact