FRANKSVILLE, Wis., April 16, 2007 (PRIME NEWSWIRE) -- Kaboom USA, a new internet search service, combines traditional search (relationship with Google) with human edit based results. Using a category focused approach to shrink the internet, Kaboom creates a user friendly search environment.
Founded in 1999 as a broadband solution to the inherent challenges with traditional search, Kaboom USA simplified the search process by producing fewer but more relevant results. By focusing on graphic displays, eliminating irrelevancy and repetition, and a unique ability to sort search results within each category, Kaboom speeds up and simplifies the search experience.
While other search engines strive to expand the internet and give you seemingly endless web page results, Kaboom takes the opposite approach by narrowing results to raise up the best destinations within specific categories and give the user immediate access to the best of the internet. Most traditional search engines use a combination of algorithmic formulas manipulated by pay per click advertising to derive their displayed results. In contrast, by incorporating human edit into the search platform, Kaboom has the unique ability to completely control the displayed results, which is quite different than traditional approaches to search.
For advertisers, Kaboom is also on the forefront of some unique approaches to giving advertisers the most relevant traffic possible. Unlike pay per click search engines that promote a bidding process for advertisers, Kaboom will take the approach of promoting and protecting the advertiser's brand. Advertising space is more limited on the Kaboom USA site, which leads to a higher visibility rate, greater relevancy and less noise for the advertiser and user. As of March 2007, product development has begun on two new advertising products that take fresh new approaches to internet advertising.
Philip Fraley, president and CEO, said, "While continually improving our search and advertising services, we are making significant inroads towards greater relevancy and an overall better search experience for our users and advertising partners. By becoming the path of least resistance for internet users we can reach our larger goal of improving lives through better information."
For additional information call Giuditta Fraley at 262-898-3237 or email Giuditta.fraley@kaboomusa.com.