DoubleClick Acquisition Has Guest Bloggers On ContextWeb's Internet Advertising Blog Asking 'Is Google Too Powerful?'

'Brain Exchange' Series On ContextWeb Internet Advertising Blog Looks at the DoubleClick Acquisition by Google for $3.1 Billion From Different Points of View


NEW YORK, April 18, 2007 (PRIME NEWSWIRE) -- Days before the DoubleClick acquisition by Google, ContextWeb's Internet Advertising Blog was asking, "Is Google Too Powerful?" Now that Google has acquired DoubleClick for $3.1 billion, half a dozen guest bloggers have agreed to join the "Brain Exchange" that is looking at the question from different points of view.

On Tuesday, April 10, ContextWeb's Internet Advertising Blog launched a new series called "Brain Exchange." To kick it off, Greg Jarboe, the President and co-founder of SEO-PR, asked the question, "Is Google Too Powerful?," and Jay Sears, the SVP of Strategic Products and Business Development for ContextWeb, took the opposite point of view, calling "Google, the Big Underdog."

Six more guest bloggers agreed to join the "Brain Exchange" before the DoubleClick acquisition by Google was announced. Now, ContextWeb's Internet Advertising Blog is packaging their posts together in a special series that will run over the next two weeks.

The six guest bloggers who have agreed to participate are (in alphabetical order):

  • Andrew Goodman, founder of Page Zero Media, a Toronto-based search marketing agency, and co-founder of Traffick.com, an award-winning industry commentary site.
  • Debra Mastaler, President of Alliance-Link, an interactive marketing agency based in Williamsburg, Virginia, and author of The Link Spiel, her link building blog.

"We think an exchange of views is healthy because both sides benefit," says Anand Subramanian, CEO of ContextWeb. "This is also the philosophy behind our current products and services which all work in conjunction with Google AdSense or other advertising networks."

In the next several weeks, the company will begin sending out invitations to participate in the beta program of ContextWeb's revolutionary new ad exchange. Online publishers who have a serious interest in being able to set the CPM they want to earn should submit their email address to http://www.contextweb.com/publishers.

About ContextWeb

ContextWeb, a leading online contextual ad network, is the 27th largest advertising-supported property in the U.S., according to comScore Media Metrix, with over 54.4 million unique visitors and 3.2 billion ad impressions in March 2007. Red Herring named ContextWeb a Top 100 Private Company in 2006.

Founded in 2000, ContextWeb investors include leading venture capital firms Draper Fisher Jurvetson and Updata Partners. ContextWeb publisher and advertiser partners include comScore's Top 250 properties, and 12 of the top 15 Advertising Age interactive agencies.

The Company's patent pending ContextAd real-time page-level technology delivers advertisers the desirable qualities of site specific buying with the pricing and reach of an ad network. For more information, visit http://www.contextweb.com.



            

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