Artificial Life, Inc. Appoints New Board Member Rene Jaeggi


HONG KONG, April 20, 2007 (PRIME NEWSWIRE) -- Hong Kong based Artificial Life, Inc. (OTCBB:ALIF), a provider of award-winning mobile 3G technology and applications, announced today that it has appointed Rene Jaeggi as a new member of its Board of Directors effective May 1, 2007.

Rene Jaeggi, born in Switzerland in 1948, started his impressive professional career as Sales Manager at W.R. Grace Chemicals in Zurich and then at R.J. Reynolds in Geneva. In 1982, he moved to Duracell AG as its Manager of Central Europe. From 1986 to 1993, he was the CEO of Adidas AG where he was responsible for over 14,000 employees and revenues in excess of 4 billion USD. After 1993, he was (among other positions) co-owner of Romika GmbH in Germany, Chairman of H.T.M in Vienna, Chairman of StairMaster in Seattle, USA, as well as a member of the board of Rutledge Capital based in Greenwich, USA. He is currently on the board of several international companies and Chairman of Flora Eco Power AG in Munich, a public bio energy company.

Besides his professional career as a businessman and manager, Rene Jaeggi is also an athlete as well as a sports organizer and manager. He holds a 1st Dan in Ju-Jitsu and 5th Dan in Judo. In 2002, he was the president of the Organization Committee of the Judo World Championships in Basel. He was also the president of the Swiss soccer club, FC Basel, which he led to the European Champions League and eventually winning the Swiss Cup in 2002. He was also the president of the German soccer club 1. FC Kaiserslautern from 2002 to 2006, which he led to the cup final in Germany in 2003. In 2005 and 2006, he was a member of the Organization Committee for the FIFA Football World Cup in the host city of Kaiserslautern.

Rene Jaeggi is married and has two children. He is fluent in German, English, French, Italian and Japanese.

"It is a great honor for us to welcome Rene Jaeggi as a new member of our board of directors. He has an incredible international network of personal contacts in business and sports and brings with him great experience as a manager in multinational companies and top level sporting events and organizations. We are all looking forward to working with Rene in the coming years," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

Mr. Jaeggi will replace Michael Rowan on the Board of Directors effective as of May 1, 2007. Mr. Rowan will remain actively involved with Artificial Life in strategic corporate activities for the Company, including mergers and acquisitions.

About Artificial Life Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong and a leading global provider of award winning mobile technology, content, games and applications (see also www.artificial-life.com; www.toonmates.com; www.v-girl.com; www.virtual-boys.com; www.v-penguins.com; www.poli-the-bear.com; www.botme.com).

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on April 3, 2007. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.



            

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