NASHVILLE, Tenn., April 30, 2007 (PRIME NEWSWIRE) -- Mr. Keith Dressel, CEO of Adrenaline Nation Entertainment, Inc. (Pink Sheets:ADNN), announced today that it will launch its newly re-branded Internet broadband television destination June 1, 2007.
Adrenaline Nation Entertainment produces Adrenaline Nation TV, the leading channel for cutting edge independent music TV, innovative short films, motor sports, and adrenaline sports for the highly coveted 18-49 demographic. ANTV has amassed one of the largest independent artist music video libraries for broadcast and has leveled the playing field for the independent artists. To view Adrenaline Nation TV's highlight reel go to: http://www.brandedentertainment.tv/antv.
ANTV's re-branding will have a totally new look, expressing the feel and attitude of the independent artist and adrenaline culture. The new on-line broadband TV destination will monetize multiple revenue streams and feature an easy to navigate state of the art viewing experience designed to increase our viewers' interactive audience participation. We have incorporated user generated interviews inside of our scheduled programming and added many interactive components. ANTV believes the future of television will be engaging our viewers through our interactive community, accessible through multiple delivery platforms, that delivers our exciting original programming keyed to our audiences music, entertainment and sports viewing taste and interests.
Our new delivery platform makes ANTV available anywhere in the world and includes simultaneous delivery to DSL/Cable over broadband, WiFi and Bluetooth, 2.5G, 3G, and 4G Mobile phones, Multicast and closed circuit systems which include Bars, restaurants and retail point of sales (i.e. Wal-Mart, Best Buys) as well as cable and satellite via SDI/DVB.
With our new delivery platform our average Internet connection speed is expected to be 800kbps or better and automatically adjust to the viewers connection speed, which will provide a seamless viewing experience.
Historically, 78% of ANTV's viewers watch between 30 and 50 minutes per session with 75% of our audience preferring to watch scheduled content over VOD or archived programming.
Keith Dressel, CEO of Adrenaline Nation, says "the re-branding of our site will create many exciting opportunities for advertisers to sponsor or co-brand individual shows or artists with this highly desirable and hard to reach demographic that spends a disproportionate amount of their income on entertainment and related products. Combining the benefits of TV and the Internet creates an extraordinary opportunity for ANTV to create and increase our revenue base, while at the same time providing a powerful tool for advertisers. Companies utilizing a similar platform on the Internet are getting $15 - 50 CPM per 30-second spots in the United States and $30 - 80 per 30-second spots in the UK. We believe that Internet TV is at the start of a boom as consumers become more adapted to watching TV via multiple devices including the Internet. Currently, the US population spends more time on the Internet than watching traditional TV.
"We have incorporated a new store within our community that will additionally brand our site with the sale of downloads, ringtones, sale of CDs and DVDs, merchandise from ANTV and the artists including T-shirts Hats, jackets and concert tickets. We are excited about introducing our new site and invite everyone to come visit and see and hear the hottest new artist and entertainment. While you are there don't forget to sign up for our newsletter to stay informed about what's going on with ANTV.
"ANTV is currently available in 88 markets in the United States serving nearly 28 million homes via broadband, digital cable and satellites."
About Adrenaline Nation Entertainment, Inc.
Headquartered in Nashville, TN, Adrenaline Nation Entertainment, Inc. (Pink Sheets:ADNN) provides broadband TV programming connecting viewers and advertisers to the tremendous purchasing power of the coveted 18-49 year audience. Adrenaline Nation Entertainment's programming features the hottest, cutting-edge independent music in the world, independent films, adrenaline sports, motor sports, and extreme action and adventure programming in a format to be distributed to homes via the Internet, IPTV, Digital Cable, WiFi, High Definition TV and Mobile TV. To view Adrenaline Nation TV's highlight reel go to: http://www.brandedentertainment.tv/antv.
The Adrenaline Nation Entertainment, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3506
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