Recordant Wins Spot on Top List: Red Herring 100 Spring 2007

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 2, 2007 -- Red Herring today announced that Recordant, the first company to deliver "Moment of Truth Intelligence™ (MOTI)" through face-to-face audio capture, analytics and consultative services, is a recipient of Red Herring 100 Award, a selection of the 100 private companies based in North America that play a leading role in innovation and technology. This annual award recognizes the most promising technology companies on the continent, and this year's list contains only four organizations from the Southeast, one of which is Recordant. Recordant will present its company's history, innovative Moment of Truth Intelligence solution and vision to an audience of key industry decision makers at this year's Red Herring Spring 2007 event in Monterey, CA.

"Red Herring is known for identifying technologies across the globe that change the way people live and conduct business," explains Jeff Neppl, president and chief executive officer for Recordant. "Recordant is honored to be named a Red Herring 100 Company. This award further validates the market need to understand fully what happens between consumers and employees in a storefront environment and the desire to improve those interactions and, ultimately, the company's bottom line."

Today's honor comes shortly after receiving recognition on a statewide level for innovation in technology. Recordant was named as one of the Technology Association of Georgia's (TAG) Top 10 Innovative Companies for 2007 earlier this year. During the last two years, Recordant has assembled a dynamic team of technology, retail and business expertise and secured $12.3 million in venture funding to create one of today's most promising young companies. Recordant is well positioned for continued growth by providing a compelling proposition for the retail community, particularly those with high-ticket, more complex selling environments like automotive dealers, banks, hotels and specialty retailers.

One organization already seeing the value of the Recordant solution both on the frontline and in-house is ADP Dealer Services. "Recordant's Moment of Truth Intelligence solution has helped to streamline feedback and training for both Automotive Dealerships as well as internally to ADP's Consulting organization, Traver Technologies," says Bob Gower, vice president for ADP. "The ability to capture all conversations, whether over the phone or face-to-face, and automatically analyze those calls based upon Traver's proven processes, and then return valuable feedback on areas of improvement, will lead to predictable interactions as well as more sales for our dealers."

Red Herring 100 Identifies the "Ones to Watch"

"Having received more than 800 submissions, it is clear that we are witnessing a new outburst of creativity," says Joel Dreyfuss, Editor-in-Chief of Red Herring. "With venture capital flowing again, it's exciting to see technology innovators and business investors collaborate to create disruptive technologies. The Red Herring 100 North America companies are impressive up-and-comers, and definitely the ones to watch."

Red Herring's annual lists of top private companies are an important part of the company's tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work. Red Herring's editorial staff rigorously evaluated more than 800 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

To honor the CEOs of Red Herring 100 Spring companies, Red Herring has invited each one to present his or her company at its Red Herring Spring 2007 event, May 1-3, at the Hyatt Regency in Monterey. As the venue for the unveiling of the Top 100 private companies in North America, Red Herring Spring draws unparalleled attention from decision makers and industry observers across the continent. This year marks the 10th anniversary of the Red Herring 100 Awards. To celebrate this occasion, Red Herring 100 winners will share their successes and insights on how to make it to the top.

About Red Herring

Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About Recordant

Recordant delivers "Moment of Truth Intelligence (MOTI)" solutions through frontline capture technology in order to maximize employee potential and customer satisfaction. Frontline capture technology incorporates audio capture, analytics and consultative services enabling clients to see what is actually happening on the sales floor across every interaction, every day. Companies within retail, hospitality, automotive, financial services and government sectors gain critical insight and the ability to impact employee productivity, service levels, sales activity, training, product direction and promotions. Recordant clients typically operate 100 or more locations, have employees which require specialized knowledge, training and orientation and leverage high-end interpersonal skills as a market differentiator. Based in Alpharetta, Georgia, Recordant is a private company. For more information, visit www.Recordant.com

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