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Maxager Appoints Marketing Veteran Bert Rankin as Vice President of Marketing
Seasoned Executive Adds Extensive Enterprise Software Marketing Experience to Veteran Management Team
| Source: Maxager
SAN FRANCISCO, CA -- (MARKET WIRE) -- May 3, 2007 -- Maxager, the leading provider of
enterprise profit optimization (EPO) solutions, today announced that Bert
Rankin, enterprise software marketing veteran, has been appointed Vice
President of Marketing. Mr. Rankin brings a wealth of experience to this
position and will be responsible for developing and implementing marketing
strategies and programs on a worldwide basis that result in substantial
revenue gains.
"I evaluated many companies and Maxager stood out by far as the one with
the most potential for explosive growth," said Bert Rankin. "Unlike
solutions from other companies, Maxager offers its customers a
revolutionary way to gain insight into their business operations. By
integrating production velocity with traditional margin analysis,
organizations can make better decisions that significantly increase
profitability."
Maxager has made significant investments and developed the groundwork for a
solid business. The company has successfully deployed a path-breaking SaaS
application, built a worldwide organization, secured high-profile
manufacturers as customers, and is rapidly growing.
"With a strong foundation in place, we needed a marketing leader with a
proven track record of moving a solution from early adopters into the
mainstream," said Michael Rothschild, founder and CEO of Maxager.
"Possessing a rare blend of strategic and tactical expertise, Bert has
proven himself time and time again and is a welcome addition to our
executive team."
Most recently, Bert served as Senior Vice President of Marketing at
Callidus Software, where he was instrumental in establishing them as the
clear market leader of sales compensation solutions to major corporations.
During his tenure, he developed marketing strategies and programs that
increased annual revenue from $20 million to more than $70 million and also
helped navigate Callidus through a successful initial public offering.
Prior to joining Callidus, he served as Vice President of Marketing at
NetManage, where he was responsible for worldwide product marketing and
marketing communications. Bert also served as General Manager and Vice
President of Marketing for Ricoh Silicon Valley where he drove the
development and launch of Ricoh Silicon Valley's first product.
Additionally, he has held senior marketing positions at Xerox Corporation
and Software Publishing Corporation. He holds an MBA from Stanford Graduate
School of Business and a Bachelor of Arts degree in Economics from Harvard
University.
About Maxager Technology
Founded in 1996, Maxager's patented enterprise profit optimization (EPO)
solutions help leading chemicals, metals, electronics and other complex
manufacturers such as Dow Chemical, Owens-Illinois, Siliconware Precision
Industries, and WCI Steel increase cash and profit worth 3-5% of revenue.
Uncovering profit gain opportunities that are obscured by traditional
"margin only" analysis, Maxager uses both margin and production velocity
information to analyze history and generate realistic forward modeling that
provides management teams an entirely new level of control over Return on
Assets (ROA)
-- the key driver of shareholder value.
Ideal for manufacturers with a wide range of products, customers and
assets, Maxager's unique technology calculates precisely how fast each
product, customer, or market generates cash and profit from the assets,
allowing managers to truly optimize product mix & customer mix
profitability, sales & profit planning, strategic pricing, and production
planning. New customers typically begin reaping benefits within 60 days.
Maxager is headquartered near San Francisco with offices in Europe and
Asia. For more information, visit www.maxager.com or call +1.888.MAXAGER.
©2007 Maxager Technology. All rights reserved. Maxager is a registered
trademark of Maxager Technology, Inc. All other trademarks are the sole
property of their respective owners.