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Warner Music Group Names JetBlue's Peter Scherr, Vice President of Interactive Marketing
Executive Responsible for Development of jetblue.com to Support WMG's Interactive Marketing Efforts
| Source: Warner Music Group
NEW YORK, NY -- (MARKET WIRE) -- May 9, 2007 -- Warner Music Group Corp. (NYSE : WMG ) today
announced the appointment of Peter Scherr to Vice President, Interactive
Marketing. Based in New York and effective immediately, Scherr reports to
Dan Pelson, WMG's Senior Vice President, Global Consumer Marketing.
In his new position, Scherr will lead a team that will work closely with
WMG's labels to greatly expand the scope of WMG's worldwide interactive
marketing efforts, including mobile marketing, e-commerce and search engine
marketing and web site optimization.
Prior to joining WMG, Scherr served as Director, Interactive Marketing for
JetBlue Airways Corporation from 2004 to 2007 where he was responsible for
the development and management of jetblue.com, the web site representing
80% of the airline's annual bookings. Additionally, he managed the use of
web site analytics in support of revenue management analysis and the
company's email and search engine marketing programs. Scherr also presided
over the implementation of a content management system across all online
properties.
In making the announcement, Pelson said, "By analyzing and optimizing web
site traffic for all of WMG's artist and label sites, we hope to create
more touch points to offer a more constant and interactive dialogue between
fans and their favorite artists. With Peter's extensive internet marketing
and sales experience for innovative companies such as JetBlue and
DoubleClick, I am confident that he will enhance our interactive marketing
efforts."
Scherr added, "Warner Music Group maintains a collection of some of the
most engaging and well-known web sites in music and entertainment. I'm
extremely excited to join such an innovative and forward-thinking company
such as WMG and I look forward to contributing to the next phase of the
company's digital evolution."
Currently, WMG manages or maintains a network of 850 web sites that
collectively reach more than 10 million unique users on a monthly basis.
Scherr joined JetBlue from DoubleClick, Inc. where he served as Product
Director since 2000. In this role, he was responsible for email product
management and coordinated integration efforts with DoubleClick's suite of
online marketing solutions. Scherr also played a key role in reengineering
the company-wide business processes and strategic management efforts.
From 1999 to 2000, Scherr was Director of Sales at Flashbase, Inc., a
start-up company founded in 1999 and later acquired by DoubleClick in 2000.
In this role, he was responsible for the sales process of online promotions
and helped guide the overall strategic direction of the company as a member
of the management team.
Scherr received his M.B.A. degree from The Wharton School at the University
of Pennsylvania in 1997 and his B.A. degree from Lehigh University in 1992.
About WMG
Warner Music Group became the only stand-alone music company to be publicly
traded in the United States in May 2005. With its broad roster of new stars
and legendary artists, Warner Music Group is home to a collection of the
best-known record labels in the music industry including Asylum, Atlantic,
Bad Boy, Cordless, East West, Elektra, Lava, Maverick, Nonesuch, Perfect
Game, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word.
Warner Music International, a leading company in national and international
repertoire, operates through numerous international affiliates and
licensees in more than 50 countries. Warner Music Group also includes
Warner/Chappell Music, one of the world's leading music publishers.