-- 89% of Best-in-Class companies currently use or plan to use analytics as a method to measure corporate goals such as compliance with sales and marketing objectives and elevating customer experience. This majority group uses analytics data to influence decisions and impact change across multiple business units. -- 89% of Best-in-Class companies will make analytics data available to all levels of management within their organizations through dedicated analysts or self-service methods. Ninety-one percent of these firms will make analytics data available for export to other applications such as CRM systems, BI platforms or Excel spreadsheets.This study is made available to the public through the underwriting of: Site Intelligence, Tealeaf, Unica, and The Web Analytics Association. Their sponsorship enables Aberdeen to make the report available at no charge through the following link: http://www.aberdeen.com/link/sponsor.asp?cid=3975 About Aberdeen Group, a Harte-Hanks Company Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to AberdeenTM for insights that drive decisions. As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
Contact Information: Media Contact: John Lovett Aberdeen Harte-Hanks (617) 854-5306 John.lovett@aberdeen.com