Nobel Biocare World Conference in Las Vegas Featuring Several World Premiers


LAS VEGAS, May 21, 2007 (PRIME NEWSWIRE) -- Today, Nobel Biocare opened the doors to its 3rd World Conference in Las Vegas. The conference, running for 5 days, has 10,000 participants in attendance and features world premier solutions including: Maxillofacial Concept(tm), NobelActive(tm) and Curvy Abutment(tm). The World Conference is a unique opportunity for dental professionals to receive state of the art education on innovative, scientifically based solutions for their patients.

The Nobel Biocare World Conference 2007, the world's largest dental educational and personalized forum, features a program with 35 live treatments televised via satellite from around the world, many of which are being shown live for the first time ever, including the first live real time broadcast from the University of Peking in China. Close to 340 internationally recognized dental experts will be giving lectures and conducting hundreds of hands-on sessions, workshops and seminars. Female speakers will have over 215 appearances. Another first at the conference is "Bring Your Own Case" discussions that provide participants an opportunity to bring in a patient case and discuss treatment solutions "one-on-one" with dental experts. Participants have booked more than 15,000 sessions. In total, Nobel Biocare is featuring 300 new products and solutions at the World Conference.

New Nobel Biocare Solutions for Maxillofacial Rehabilitation

The Nobel Biocare Maxillofacial Concept, premiers at the World Conference and supports the research and work of Professor P-I Branemark. This concept will assist specialized surgeons in providing smiles to those who need them most. Maxillofacial surgeries can correct a number of deformities in the hard and soft tissues of the oral and maxillofacial regions, caused by disease, trauma and genetic defects.

The concept will use the complete Branemark System(r) of dental implants(1) (in lengths from 7mm to 52mm) and the broad line of prosthetic components for anchoring final prostheses.

When necessary, treating physicians can submit specifications for the production of customized products from the Nobel Biocare Karlskoga precision production facility.

The new concept will also employ a state-of-the-art 3D computer software package for diagnosing and planning maxillofacial surgeries. Nobel Biocare plans to offer future training courses on the software.

With the Maxillofacial Concept, Nobel Biocare will offer the market's most complete selection of fixed solutions for reconstructing a person's face, both inside and outside the mouth.

NobelActive(tm)

This world premier features a new implant design with an innovative thread pattern. The one-stage implant features a unique shape and a new thread design with a "self-drilling" capability to facilitate drilling protocols in areas of narrower osteotomy. The product is easy to use and provides high initial stability and good outcomes. NobelActive(tm) has been designed for increased soft tissue volume at the head of the implant, resulting in improved esthetics.

Curvy Abutment(tm)

Supporting its core concepts of Soft Tissue Integration(tm) and Easy Esthetics(tm) for Beautiful Teeth Now(tm), Nobel Biocare introduces the Curvy Abutment(tm). This implant abutment features an hourglass shape at its base and a curved margin, which have been designed to stabilize and promote an excellent soft tissue seal. This product will work with all two-stage Nobel Biocare implants(2).

Sustained Effort in Enhancing the Product Line

Nobel Biocare continues the industry trend of promoting beautiful esthetics in soft tissue integration, with the release of two products: Platform Shifting(tm) designed to increase soft tissue volume, and QuickTemp(tm) Abutment for easy and quick chair-side temporization of multi-unit implant restorations.

The successful Nobel Biocare Procera(r) product lineup also expands to include full-arch bridges in zirconia both for teeth and implants -- now up to 14 units. Bridges are available for both screw-retained and conventional cementation applications and feature: a solid piece of zirconia; documented precise fit; use in partial- and fully edentulous indications; 1200MPa flexural strength; and all-ceramic biocompatibility.

Nobel Biocare completes its assortment of superior-quality porcelain esthetics, NobelRondo(tm), with NobelRondo(tm) Press. NobelRondo(tm) Press is an incredibly versatile porcelain solution that can be pressed onto both Procera(r) Crowns and Bridges (in alumina and zirconia), as well as Procera(r) Laminates in alumina. NobelRondo(tm) Press can also be used in Nobel Biocare Solo(tm) technique for individual inlay, onlay, overlay, and laminate bonded applications. All NobelRondo(tm) products feature an outstanding 120Mpa flexural strength.

Committed to advancing research: Next generation implants

In an exclusive agreement with Wyeth Pharmaceutical, TiUnite(r) will serve as the foundation for the next generation of dental implants with the potential of eliminating the need to graft and use of membranes. Nobel Biocare is currently in clinical testing of an implant designed to create its own bone. This implant will be treated with a bone morphogenetic protein rhBMP-2 (a recombinant version of a naturally occurring human protein).

Nobel Biocare is the first company in the world to seek a PMA (Pre-Market Approval) in implant dentistry from the FDA. This pre-market approval process requires an extensive testing phase and documentation. Nobel Biocare will set the benchmark for this field within the industry.

In this PMA process, Nobel Biocare is currently undertaking a pilot study. This new application will change the way implants will be used. Specifically, it will drastically change the indications for dental implants. Patients that currently do not qualify for implants will now be able to be treated.

Nobel Biocare -- making you smile

The Nobel Biocare goal of giving the world beautiful smiles reaches its zenith at the conference as Nobel Biocare introduces its theme -- Making you smile(tm).

"There is an important message that I feel cannot be expressed enough: patients want beautiful teeth, not implants! 'Making you smile' is our response to this. With these three words, we focus our attention on everyone -- general dentists, specialists and labs, and especially patients," says Heliane Canepa, President and CEO. "We have the solutions for making everyone smile."

NobelSmile(tm) -- the effective consumer awareness and patient information program of Nobel Biocare with its web based information platform -- receives a new look. The NobelSmile(tm) website has been completely updated with an improved patient-friendly user interface (www.nobelsmile.com). It also includes updated information on Nobel Biocare solutions, patient testimonials, and dental facts. NobelSmile(tm) empowers patients with the information they need to make sensible decisions regarding their choice of dental solutions. Additionally, in many countries, this program features a Find-a-Dentist search database. The NobelSmile(tm) website is available in 20 languages in 34 countries.

Nobel Biocare Holding AG

For pictures, visit: www.nobelbiocare.com/download

Nobel Biocare is a medical devices group and the world leader in innovative esthetic dental solutions with its brands Branemark System(r), NobelReplace(tm), NobelSpeedy(tm), NobelPerfect(r), NobelDirect(r), Replace Select, (dental implants), Procera(r) (individualized dental prosthetics), NobelGuide(tm) (complete patient rehabilitation program) and NobelSmile(tm) (patient education website). Nobel Biocare is a one-stop shop for restorative esthetic dentistry, offering a wide range of innovative Crown & Bridge & Implant products, as well as training and education, patient information and clinically documented treatment concepts. Nobel Biocare has over 2,100 employees and recorded revenue of EUR 601 million in 2006. The Company is domiciled in Zurich, Switzerland with headquarters in Zurich and in Gothenburg, Sweden. Production takes place at four production sites located in Sweden and the USA. Nobel Biocare has direct sales organizations in 34 countries. The shares of the parent company Nobel Biocare Holding AG are listed on the SWX Swiss Exchange and on the Stockholm Stock Exchange, Sweden.

www.nobelbiocare.com

www.nobelsmile.com


 (1) Currently, Nobel Biocare implants are not indicated for use as
     support for maxillofacial reconstructions. A 510(k) submission for
     this indication is currently under review by the FDA.

 (2) Excluding NobelPerfect(tm)

            

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