In line with its strategy, VV-Auto Group Oy continues to focus heavily on the development of customer relationship management and is acquiring a CRM system from Infor Global Solutions.
The Infor CRM Epiphany system selected contains efficient and modern customer relationship management tools. System implementations have won the Gartner CRM Excellence Award for eight times for seven years in succession.
The system will serve the imports, retailing and after-sales services of Volkswagen passenger cars and commercial vehicles, and Audi passenger cars. Decisions concerning the implementation of the system for Seat will be made later. The system will be built to serve the needs of the whole network and its implementation will be phased to start at the beginning of 2008. On the basis of experience gained, the plan is to implement the system throughout the retail network in 2008 and 2009.
During this year, VV-Auto has also put a lot of effort into benefiting from the Plussa customer loyalty marketing and into developing service products for car trade. The new service products introduced in VV-Auto's own outlets in May include Plussa financing, Plussa leasing and Plussa insurance.
Further information from:
Director Ilkka Nissi, Business Development, VV-Auto Group Oy, tel. +358 9 7583 224
Director Ilkka Nissi, Business Development, VV-Auto Group Oy, tel. +358 9 7583 224
VV-Auto imports to Finland Volkswagen, Audi and Seat passenger cars, and Volkswagen commercial vehicles. VV-Auto is also engaged in car retailing and provides after-sales services.
Kesko (www.kesko.fi) is a retail specialist whose stores raise the quality of consumers' everyday lives by offering highly-appreciated products and services at competitive prices. Kesko operates in the Nordic and Baltic countries and Russia.
Infor Global Solutions delivers business-specific software to enterprising organizations. It has offices in more than 100 countries, including Finland. Infor Global Solutions has over 8,100 employees and over 70,000 customers. For additional information, visit www.infor.com.