Sweet Success Plans New Production of 10,000 Cases in June Following a Recent Sellout and Order of 600 Cases From Amazon.Com Who Reorders for the 5th Time Since Mid-April


SAN ANTONIO, May 30, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises, Inc. (OTCBB:SWTS), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that the company's revolutionary GlucaSafe(r) -- a functional health beverage developed to maintain healthy glucose levels -- sells out on Amazon.com again for the fifth time since mid-April and Amazon.com reorders 600 cases.

"In anticipation of the continued acceleration at Amazon.com and new accounts that the company will be announcing in the near future we have scheduled a 10,000 case production run in June," says William Gallagher, Sweet Success CEO. "We recently provided loans to the company from a group including Directors Robert Straus and William Gallagher which include the funds for the new production run. Great indications are that our number of retail accounts will continue to grow dramatically as the balance of the year unfolds."

The latest industry development such as the $4 billion purchase planned by Coke for Glaceau continues to indicate a rapidly growing demand for non-traditional beverage companies. Information Resources, the marketing research firm, found that dollar sales for ready to drink teas and coffee were up 25.4% in 2006 compared to a decline for traditional beverages in the US market. These trends plus the frightening growth of diabetes paints a promising future for GlucaSafe and the company's other beverages which are finding continued strong interest by a growing number of large retailers.

Amazon.com, Inc., a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success brand in 2002. Nestle spent approximately $180,000,000 developing the brand. The company has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious ready-to-drink functional beverages. Its line of Fuel for Health(TM) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.

The Sweet Success Enterprises Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.

This news release was distributed by PrimeNewswire, www.primenewswire.com



            

Contact Data