What: Trillium Software®, a business of Harte-Hanks (
Wednesday, June 6, 2007 2:00 p.m. EDT / 11:00 a.m. PDT 2:00 p.m. GMT (UK) / 9:00 a.m. EDTWho: Harte-Hanks Trillium Software's Director of Product Solutions Fil Sanna will address an approach to data integration and migration projects applicable to every organization. He'll provide valuable insights and best practices as proven by Trillium Software's customers and partners. Why: Regardless of an enterprise's MDM strategy or timelines, every organization will need to execute various basic steps of a data integration or data migration project. Therefore it is critical to truly understand all source data, confirm that it will ultimately support business requirements, account for problems and anomalies that exist within these sources, and create detailed design for data integration. This Web seminar will cover:
-- The keys to gaining a better understanding of source data for an MDM
initiative
-- How to analyze the risk inherent in source systems prior to starting
an MDM initiative
-- How to understand what's truly in source data for better MDM project
preparation
-- How to clean source data for efficient MDM implementations
-- Automation of the data improvement processes to keep master data
accurate over time
Harte-Hanks Trillium Software partners with the leading MDM application
vendors, such as SAP, Oracle, TIBCO, and Teradata. Trillium Software's MDM
application interfaces are designed to enable organizations to integrate
data cleansing processing quickly and easily as part of their complete MDM
solution.
Registration: Pre-registration is now open and required (copy and paste
this link in your web browser):
https://trilliumsoftware.webex.com/trilliumsoftware/mywebex/epmainframe.php?rlink=https%3A%2F%2Ftrilliumsoftware.webex.com%2Ftrilliumsoftware%2Fonstag
e%2Fmainframe.php%3Fmainurl%3D%2Ftrilliumsoftware%2Fonstage%2Ftool%2Fevent%
2Fevent_detail.php%3FEventID%3D301119902%26FirstEnter%3D1%26GuestTimeZone%3
D%26SourceId%3D&Rnd8072=0.841918593358664
Editorial Contact: Members of the media may request more information from
Karyn Martin, Emerge PR, kmartin@emergepr.com, (617) 729-3173.
About Harte-Hanks
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted
marketing company that provides direct marketing services and shopper
advertising opportunities to a wide range of local, regional, national and
international consumer and business-to-business marketers. Harte-Hanks
Direct Marketing improves return on its clients' marketing investment by
increasing their prospect and customer value -- a process of "customer
optimization" -- organized around five strategic considerations: Information
(data collection/management) -- Opportunity (data access/utilization) --
Insight (data analysis/interpretation) -- Engagement (knowledge
application) -- Interaction (program execution). Visit the Harte-Hanks Web
site at http://www.harte-hanks.com or call (800) 456-9748 in the USA and in
the United Kingdom call +44 (0) 1344 325500.
Harte-Hanks Trillium Software enables organizations to achieve Total Data
Quality by providing a full complement of technologies and services
providing global data profiling, data cleansing, enhancement, and data
linking for e-business, customer relationship management, enterprise
resource planning, supply chain management, data warehouse, and other
enterprise applications. For more information about Trillium Software and
its offerings, call (978) 436-8900 in the USA, +44 (0) 118 940 7666 in the
UK, +49 7031 714 756 in Germany, or visit Trillium Software online at
http://www.trilliumsoftware.com
This document may contain trademarks that are owned or licensed by
Harte-Hanks, Inc. and its subsidiaries, including, without limitation,
Trillium Software and other names and marks. All other brand names,
product names, or trademarks belong to their respective holders.
Contact Information: Contact: Karyn Martin Emerge PR (617) 729-3173