FOOTHILL RANCH, Calif., July 24, 2007 (PRIME NEWSWIRE) -- Oakley, Inc. (NYSE:OO) today announced the release of HOLESHOT(tm), a new wristwatch that further expands the company's successful line of premium timekeeping instruments. The Swiss-Made HOLESHOT(tm) proudly blends the precision of Swiss technology with the sculpture of an Oakley original.
A photo accompanying this release is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3970
"The art of Oakley is inspired by those who defy limits," commented Oakley, Inc. President Colin Baden. "HOLESHOT(tm) is a nod to those who challenge speed, embrace risk and redefine what the world thought was possible."
"We sought to capture the mechanical beauty of racing machines," Baden continued. "Details of HOLESHOT(tm) are inspired by the power and grace of precision engineering that gives form to raw horsepower. It's a high-octane blend of science and art, and a salute to the velocity of innovation."
Two editions of HOLESHOT(tm) are available. The first includes a six-hand analog display with a chronograph that offers the ability to measure cumulative time, intermediate time and split time to a tenth of a second. The second is a reduced-scale version with a three-hand analog display.
Both versions of HOLESHOT(tm) are made with a durable stainless steel case, impact forged under thousands of tons of pressure, and then finished with Computer Numeric Control (CNC) machining. A comfortable band of Oakley Advanced Unobtainium(r) rubber, sculptured with sport-inspired styling and reinforced with a high-strength 3-D internal structure, is bolted to a matte honed finish casing. Pure sapphire, the hardest crystal utilized in watch making, is enhanced with a permanent coating that helps prevent reflections from obscuring the display.
A dual-seal crown protects the case against water pressure equivalent to 330 feet (100 meters) beneath the surface. Both editions of HOLESHOT(tm) feature luminous phosphors on the minute and hour hands to improve viewing in low-light environments, plus a mechanical date display that can be read at a glance. Please visit http://oakley.com/pd/4823 (HOLESHOT(tm) Six-hand Edition) and http://oakley.com/women/pd/4824 (HOLESHOT(tm) Three-hand Edition Small) for more information.
About Oakley, Inc.
Oakley is a global leader in sport performance optics including premium sunglasses, goggles, and prescription eyewear. Headquartered in Southern California, the company's optics brand portfolio includes Dragon, Eye Safety Systems, Fox Racing, Mosley Tribes, Oliver Peoples, and Paul Smith Spectacles. In addition to its global wholesale business, the company operates retail chains including Bright Eyes, Oakley Stores, Sunglass Icon and The Optical Shop of Aspen. The company also offers a wide selection of Oakley-branded apparel, footwear, watches and accessories. Additional information is available at www.oakley.com.
The Oakley Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=1533
Safe Harbor Disclaimer
Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are made pursuant to the "safe harbor" created by those sections. All statements in this press release, other than those that are purely historical, are forward-looking statements. Forward-looking statements typically are identified by the use of terms such as "expect," "believe," "plan," "intend," "seek," "anticipate," "outlook," "estimate," "assume," "project," "target," "could," "will," "should," "may," and "continue," as well as variations of such words and similar expressions, although some forward-looking statements are expressed differently. Forward-looking statements in this press release include, without limitation, statements regarding product, retail and brand initiatives, marketing efforts, upcoming product releases, operational improvements, on-time apparel deliveries, responsiveness to retailers and consumers and the ability to drive consistent, profitable growth. The company's expectations, beliefs, anticipations, objectives, intentions, plans and strategies regarding the future are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results, and actual events that occur, to differ materially from results contemplated by the forward-looking statement. These risks and uncertainties include, but are not limited to, the highly competitive markets for our products and our ability to develop innovative new products and introduce them in a timely manner; consumer acceptance of our new products and our ability to respond to changing consumer preferences; order and demand uncertainty; our ability to attract and retain qualified personnel; intellectual property infringement claims by others and our ability to protect our intellectual property; our dependence on key suppliers for materials we use in our products, including lens blanks; our ability to successfully integrate acquired businesses into our operations; our dependence on athletes and personalities for the endorsement of our products; risks associated with our international operations, including foreign currency exchange rate fluctuations and the impact of quotas, tariffs, or other restrictions on the importation or exportation of our products; and risks associated with our previously announced merger agreement, including resolution of outstanding or future litigation, differences between actual fees and our estimates, and other unanticipated developments. Risks and uncertainties that could cause our actual results to differ from those set forth in any forward-looking statement are discussed in more detail under "Risk Factors," "Business" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the company's Annual Report on Form 10-K for the year ended December 31, 2006, as well as similar disclosures in the company's subsequent SEC filings. Forward-looking statements contained in this press release are made only as of the date hereof, and the company undertakes no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.
The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.
