CERRITOS, Calif., July 25, 2007 (PRIME NEWSWIRE) -- Mass Connections(r), the nation's leader in retail marketing, connecting brands with consumers -- in-store, online and in life -- announced today the addition of Mark Hyland as Senior Vice President of Sales. In this role, Mark will be responsible for overseeing and directing the sales organization to assure best in class service to current and prospective retail and CPG clients alike.
Over the last five years, Hyland has worked alongside MC in various capacities. After proving a valuable partner, MC asked him to come on board to make a more direct and influential impact on its clients. His new leadership role will include supervising the sales team, and the Eastern and Western Sales Directors will report directly to him. He will be based out of the company's Cincinnati office and will report directly to President and CEO Caroline Cotten-Nakken.
"Mark was hired to ensure that our sales force provides superior service to existing clients and demonstrates real value to potential ones," says Mass Connections President and CEO Caroline Cotten-Nakken. "With more than 25 years experience in the retail industry, Mark will ultimately leverage his skills to develop exceptional client relations. His efforts will help us meet our end goal of better connecting brands to consumers and building our business with promotional and buzz marketing programs. We look forward to working with Mark and welcome him to the team."
Hyland most recently comes from Weyerhaeuser Containerboard, an international forest products company ranking in the Fortune 200 for over 50 years. There, he worked in the Packaging and Recycle (CBPR) Division, starting a new retail customer center and managing the company's business with The Kroger Co., one of the largest retail food companies in the U.S. He led sales for key grocery retailers and CPG customer teams.
Prior to Weyerhaeuser Containerboard, he worked for The Coca-Cola Company, where he managed its Wal-Mart and Kroger business. He successfully grew Coca-Cola market share for both retailers through building relationships, selling key initiatives and developing marketing programs.
About Mass Connections
Based in Cerritos, CA, Mass Connections is the nation's leader in retail marketing, connecting brands with consumers -- in store, online and in life. By utilizing innovative and unrivaled technology, MC responds to the industry's need for accountable execution, with more than 1 million events annually across the country. MC's expertise and unparalleled capabilities drive success by delivering effective and memorable marketing campaigns and events for clients. Unmatched in its field for quality services and noted for its ISO certification, this woman-owned company is unique to the industry. MC's proprietary database contains 100,000 personnel, who have been screened, background checked and trained as Consumer Connectors, to promote the latest brands on behalf of its clients. Operating with over $100 million in annual revenues, MC is the nation's complete solution for a company's retail marketing needs. For more information on Mass Connections, visit www.massconnections.com or call 1-800-275-6650.