The Jewelry Exchange Launches New "Create Your Own Ring(TM)" Online Custom Design Center

TUSTIN, CA--(Marketwire - July 26, 2007) - The Jewelry Exchange announced today that they have launched an innovative "Create Your Own Ring™" Design Center on their website, which allows customers to custom design their own jewelry.

With the addition of the "Create Your Own Ring™" Design Center, the Jewelry Exchange now offers customers the ability to individually select a diamond and a setting, to create their own perfect ring.

The Jewelry Exchange is one of the nation's leading jewelry retailers and direct diamond importers, and keeps prices low by manufacturing most of their own jewelry in their state-of-the-art facility, and by importing diamonds direct from siteholders -- bypassing the middleman and getting the first look at some of the best stones.

The new online "Create Your Own Ring™" Design Center is perfect for a couple or individual that is getting engaged or married, celebrating an anniversary, or just looking to design a special ring.

"Our customers can select the perfect diamond from our inventory of thousands of certified and specially selected stones, then choose the setting they love from a huge selection of semi-mounts -- including engagement, wedding, anniversary, and 3-stone rings -- in their choice of white gold, traditional yellow gold, or platinum," a company spokesman stated.

The Jewelry Exchange is one of the nation's leading jewelry chains, and has been in business for over 30 years. The company has retail stores throughout the United States, doing business as The Jewelry Exchange in Tustin, California; Villa Park, Illinois; Redwood City, California; Sudbury, Massachusetts; Dallas, Texas; Tampa, Florida; Eagan, Minnesota, Greenwood Village, Colorado; Bethesda, Maryland; Norristown, Pennsylvania; Phoenix, Arizona; and Renton, Washington. The company operates as The Jewelry Factory in Hackensack, New Jersey; Livonia, Michigan; and Cleveland, Ohio.

For more information on the new "Create Your Own Ring™" Design Center, or details on any of the products available at the Jewelry Exchange, or to find a store near you, call 1-800-441-0715 or visit the website at www.jewelryexchange.com.