Reliv International Reports Second-Quarter Results


CHESTERFIELD, Mo., Aug. 1, 2007 (PRIME NEWSWIRE) -- Reliv International, Inc. (Nasdaq:RELV), maker of a proprietary line of nutritional supplements, today reported net sales for the second quarter totaled $26.3 million, representing a 5.5 percent decline compared to the second quarter last year.

In the United States, second-quarter net sales were $23.3 million, down 7.0 percent compared to the second quarter 2006. International net sales rose to $3.0 million for the quarter, up 8.4 percent vs. the same quarter of 2006.

Net income for the quarter equaled $823,000, or $0.05 per diluted share, down 44 percent from the second quarter of 2006.

The number of new distributors increased 7 percent during the second quarter compared to the same quarter last year. This is the third straight quarter of increases in the number of new distributors, reflecting a strategy to focus on distributor growth.

"We are disappointed in our second-quarter performance," said Robert L. Montgomery, chairman, president and chief executive officer. "While we are pleased to see our distributor growth strategy take root as evidenced by an increase in our total distributor count, a smaller percentage of the new distributors are joining at the Master Affiliate level when compared to a year ago. This translates into a drop in the average size of initial orders," he said.

"We believe the resulting sales lag is temporary as we teach our newest distributors to build their business to the Master Affiliate level. Our new basic training addresses this issue, and we'll emphasize it at our International Conference next week. We remain confident that this long-term strategy will serve us well," Montgomery said.

"At the International Conference, we'll also introduce a new sales promotion with great potential to increase sales," he said.

Profit margins in the quarter were negatively affected by higher selling, general and administrative expenses.

"We are actively looking at additional ways to reduce costs," Montgomery said. "For instance, we are holding one fewer regional conference in the second half of 2007 than in the same period in 2006."

Reliv also should benefit in the last half of 2007 from the elimination of some costs faced in the second quarter that were not present in the year-ago quarter. Those included expenses for the Mega-Bonus program and the upcoming trip to Germany for top distributors.

For the first six months of 2007, Reliv reported an increase in net sales and sponsorship compared to the first half of 2006. Net sales rose 3.8 percent compared to the first half of last year, and sponsorship numbers for the first half increased 19.9 percent. In addition, sales outside of the United States increased 11.5 percent to $6.1 million.

Net income for the first half of 2007, however, decreased 15.4 percent to $3.4 million.

Reliv will host a conference call to discuss the second quarter 2007 earnings with investors at 1:00 p.m. Eastern Time on August 1, 2007. The dial-in number for investors is 800-599-9795. The participant passcode is 33968585. To register, please call in 15 minutes prior to start of the call. A replay of this call will be available for one week by telephone from 3:00 p.m. Eastern by calling 888-286-8010 and using the passcode 26109342. A live web cast of this call will be available through the Investor Relations section of Reliv's Web site, http://www.reliv.com/us/investor. An online archive of the broadcast will be available on Reliv's Web site in the Investor Relations section 24 hours after the call concludes.

Reliv International, Inc., based in suburban St. Louis, Mo., develops, manufactures and markets a proprietary line of nutritional supplements addressing basic nutrition, specific wellness needs, weight management and sports nutrition. Reliv sells its products through an international network marketing system of approximately 69,000 independent distributors. Additional information about Reliv International, Inc. can be obtained on the Web at http://www.reliv.com.

Statements made in this release that are not historical facts are "forward-looking" statements (as defined in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties and are subject to change at any time. These forward-looking statements may include, but are not limited to, statements containing words such as "may," "should," "could," "would," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or similar expressions.

Factors that could cause actual results to differ are identified in the public filings made by Reliv with the Securities and Exchange Commission. More information on factors that could affect Reliv's business and financial results are included in its public filings made with the Securities and Exchange Commission, including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, copies of which are available on Reliv's web site, http://www.reliv.com.



 Reliv International, Inc. and Subsidiaries
 ADD ONE

 Condensed Consolidated Balance Sheets
                                                June 30    December 31
                                                 2007         2006
                                              ------------------------
                                              (Unaudited)
 Assets
 Current Assets:
   Cash and cash equivalents                  $ 5,482,699  $ 9,332,810
   Short-term investments                       6,934,592    7,864,000
   Accounts and notes receivable, less
    allowances of $6,300 in 2007 and
    $6,200 in 2006                                797,971      669,379
   Accounts due from employees and
    distributors                                  329,264      223,246
   Inventories                                  5,739,689    4,778,221
   Other current assets                         3,007,491    1,977,522
                                              ------------------------

 Total current assets                          22,291,706   24,845,178

 Other assets                                   3,003,463    2,639,537
 Accounts due from employees and
  distributors                                    386,675      362,959

 Net property, plant and equipment              9,550,203    9,434,546
                                              ------------------------

 Total Assets                                 $35,232,047  $37,282,220
                                              ========================

 Liabilities and Stockholders' Equity

 Total current liabilities                    $ 9,963,468  $ 8,615,256
 Total non-current liabilities                  1,164,077      933,113
 Stockholders' equity                          24,104,502   27,733,851
                                              ------------------------

 Total Liabilities and Stockholders'
  Equity                                      $35,232,047  $37,282,220
                                              ========================


 Consolidated Statements of Income
                    ------------------------  ------------------------
                       Three months ended         Six months ended
                           June 30                    June 30
                       2007         2006         2007         2006
                    ------------------------  ------------------------
                    (Unaudited)  (Unaudited)  (Unaudited)  (Unaudited)
 Product sales      $23,550,919  $24,990,986  $54,948,885  $53,032,320
 Handling & freight
  income              2,773,618    2,858,082    6,339,296    6,012,100
                    ------------------------  ------------------------

 Net Sales           26,324,537   27,849,068   61,288,181   59,044,420

 Costs and expenses:
   Cost of
    products sold     4,398,940    4,722,823   10,460,332    9,805,004
   Distributor
    royalties and
    commissions      10,602,827   11,156,285   24,531,390   23,783,317
   Selling,
    general and
    administrative   10,199,831    9,484,876   21,229,680   18,951,617
                    ------------------------  ------------------------

 Total Costs and
  Expenses           25,201,598   25,363,984   56,221,402   52,539,938
                    ------------------------  ------------------------

 Income from
  operations          1,122,939    2,485,084    5,066,779    6,504,482

 Other income
  (expense):
 Interest income        163,514      197,446      376,116      282,122
 Interest expense          (447)     (11,026)        (573)     (45,467)
 Other income            98,305       37,883      195,238       98,519
                    ------------------------  ------------------------

 Income before
  income taxes        1,384,311    2,709,387    5,637,560    6,839,656
 Provision for
  income taxes          561,000    1,089,000    2,194,000    2,769,000
                    ------------------------  ------------------------

 Net Income         $   823,311  $ 1,620,387  $ 3,443,560  $ 4,070,656
                    ========================  ========================

 Earnings per
  common share -
  Basic             $      0.05  $      0.10  $      0.21  $      0.25
                    ========================  ========================
 Weighted average
  shares             16,135,000   16,667,000   16,282,000   16,121,000
                    ========================  ========================

 Earnings per
  common share -
  Diluted           $      0.05  $      0.09  $      0.21  $      0.25
                    ========================  ========================
 Weighted average
  shares             16,308,000   17,106,000   16,453,000   16,554,000
                    ========================  ========================

 Cash dividends
  declared per
  common share      $      0.05  $      0.05  $      0.05  $      0.05
                    ========================  ========================


 Reliv International, Inc. and Subsidiaries
 ADD TWO

 The following tables summarize net sales by geographic market ranked
 by the date we began operations in each market.

 Net sales by Market
 (in thousands)
                       Three months ended June 30,
                          2007              2006         Change From
                               % of              % of     Prior Year
                     Amount    sales   Amount    sales  Amount     %
                     ---------------   ---------------  --------------
 United States       23,303    88.5%   25,061     90.0% (1,758)   -7.0%
 Australia/New
  Zealand               722     2.7%      576      2.1%    146    25.3%
 Canada                 378     1.4%      412      1.5%    (34)   -8.3%
 Mexico                 393     1.5%      314      1.1%     79    25.2%
 United Kingdom/
  Ireland               252     1.0%      319      1.1%    (67)  -21.0%
 Philippines            671     2.6%      514      1.9%    157    30.5%
 Malaysia/Singapore     424     1.6%      457      1.6%    (33)   -7.2%
 Germany                182     0.7%      196      0.7%    (14)   -7.1%
                     ---------------   ---------------  --------------

 Consolidated Total  26,325    100.0%  27,849    100.0% (1,524)   -5.5%
                     ===============   ===============  ==============

 Net sales by Market
 (in thousands)
                         Six months ended June 30,
                          2007              2006         Change From
                               % of              % of     Prior Year
                     Amount    sales   Amount    sales  Amount     %
                     ---------------   ---------------  --------------
 United States       55,206     90.1%  53,592     90.8%  1,614     3.0%
 Australia/New
  Zealand             1,375      2.3%   1,155      2.0%    220    19.0%
 Canada                 818      1.3%     820      1.4%     (2)   -0.2%
 Mexico                 804      1.3%     643      1.1%    161    25.0%
 United Kingdom/
  Ireland               539      0.9%     592      1.0%    (53)   -9.0%
 Philippines          1,299      2.1%   1,007      1.7%    292    29.0%
 Malaysia/Singapore     754      1.2%     915      1.5%   (161)  -17.6%
 Germany                493      0.8%     320      0.5%    173    54.1%
                     ---------------   ---------------  --------------

 Consolidated Total  61,288    100.0%  59,044    100.0%  2,244     3.8%
                     ===============   ===============  ==============

 The following table sets forth, as of June 30, 2007 and 2006, the
 number of our active distributors and Master Affiliates and above.
 The total number of active distributors includes Master Affiliates
 and above. We define an active distributor as one that enrolls as a
 distributor or renews its distributorship during the prior twelve
 months. Master Affiliates and above are distributors that have
 attained the highest level of discount and are eligible for royalties
 generated by Master Affiliates and above in their downline
 organization. Growth in the number of active distributors and Master
 Affiliates and above is a key factor in continuing the growth of our
 business.

 Active Distributors and Master Affiliates and above by Market

                     As of 6/30/2007   As of 6/30/2006   Change in %
                              Master            Master           Master
                     Active   Affil-   Active   Affil-  Active   Affil-
                    Distrib-  iates   Distrib-  iates   Distrib- iates
                     utors     and     utors     and     utors    and
                              Above             Above            Above
                     ---------------   ---------------  --------------
 United States       56,930   13,200   52,270   14,160     8.9%   -6.8%
 Australia/New
  Zealand             2,510      280    2,380      210     5.5%   33.3%
 Canada               1,130      150    1,150      160    -1.7%   -6.3%
 Mexico               1,300      190    1,180      200    10.2%   -5.0%
 United Kingdom/
  Ireland               830      130      870      140    -4.6%   -7.1%
 Philippines          3,990      300    3,320      300    20.2%    0.0%
 Malaysia/Singapore   2,260      290    3,020      400   -25.2%  -27.5%
 Germany                520      150      260       90   100.0%   66.7%
                     ---------------   ---------------  --------------
 Consolidated total   69,470  14,690   64,450   15,660     7.8%   -6.2%
                     ===============   ===============  ==============



            

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