BILLERICA, MA--(Marketwire - August 6, 2007) -
What:
Trillium Software®, a business of Harte-Hanks (
When:
Thursday, August 16, 2007, at 2:00 p.m. EDT / 11:00 a.m. PDT
Who:
Kanon Cozad, senior vice president & director of application development, UMB Bank, will reveal how data governance best practices, paired with Harte-Hanks Trillium Software data quality solutions, help UMB Bank satisfy more than a half million retail customers -- and deliver on its mission statement to know its customers, anticipate their needs, advocate and advise, innovate and surprise.
Why:
With fierce competition in the retail banking market and ever-increasing volumes of complex customer data, today's enterprises are looking for effective and efficient ways to gain a deeper understanding of their customers to help them achieve increased retention and growth. UMB Bank successfully addressed this challenge by building a solid foundation of high quality, integrated customer data.
In this Webinar, hear about the award-winning technology and process-driven data cleansing solution UMB Bank put in place, including its:
-- Initial business and technical drivers; where it has recognized
valuable returns
-- Innovative implementation and architecture
-- Data governance alignment for ongoing success
UMB Bank leverages Oracle Universal Customer Master (UCM) and the Trillium Software System® for its enterprise customer data management foundation. With Oracle UCM as the centralized application layer, Trillium Software System helps UMB Bank achieve a consistent, complete, integrated customer view. This view is stored and delivered to the many applications required to help manage this complex financial services business execute on its customer relationship management strategy.
Registration:
Pre-registration is now open and required (copy and paste this link in a Web browser): https://trilliumsoftware.webex.com/tr illiumsoftware/onstage/g.php?d=711980971&t=a
Editorial Contact:
Members of the media may request more information from Karyn Martin, Emerge PR, kmartin@emergepr.com, (617) 729-3173.
About Harte-Hanks
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748 in the USA and in the United Kingdom call +44 (0) 1344 325500.
Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA, +44 (0) 118 940 7666 in the UK, +49 7031 714 756 in Germany, or visit Trillium Software online at http://www.trilliumsoftware.com
This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.
Contact Information: Editorial Contact: Karyn Martin Emerge PR (617) 729-3173