Contact Information: Media Contacts: UK and Europe: Derek Harris Harris Communications + 44 (0) 845 838 6044 USA: Samantha Smith Emerge PR (617) 729-3178
Sage UK Implements Harte-Hanks Trillium Software(R) Data Quality Solution
Sage, a Leading Supplier of Business Management Software, Is Implementing the Trillium Software System(R) to Improve the Quality of Its Customer and Prospect Data
ALDERMASTON, UNITED KINGDOM--(Marketwire - August 9, 2007) - Harte-Hanks Trillium Software
(NYSE : HHS ), a leading enabler of Total Data Quality solutions, today
announced Sage (UK) Limited as a new customer implementation of the Trillium
Software System. Sage (UK)
Limited provides software and services to more than 700,000 businesses
in the United Kingdom and is a subsidiary of The Sage Group plc.
Sage has selected the full Trillium Software System suite of products to
support an enterprise-wide drive in the United Kingdom for customer and
prospect data quality improvement. Earlier this year, Sage implemented
Trillium Software's TS Discovery solution for data profiling and analysis.
In May 2007, it employed TS Quality within its central customer database
for data cleansing, enrichment and ongoing quality management. TS Insight,
for data quality monitoring, will be implemented later in the year.
"Businesses change name, address and contact details frequently, and when
you have hundreds of thousands of customers, it's a constant challenge to
keep their data up to date," said John O'Connor, customer data manager,
Sage (UK) Limited. "The Trillium Software System will help us ensure
accurate information to improve the productivity of sales and marketing
operations and customer service. It will also support our regulatory
compliance with the [UK] Data Protection Act and future data quality
programmes across the business.
"We are very impressed with the power of TS Quality to improve the quality
of our data, straight out of the box and with no customisation," O'Connor
continued. "Already, 25% of our records have been improved in their
accuracy and 92% of all records now match to the UK Royal Mail Postcode
Address File (PAF). We are now beginning to add our own business and data
rules to combine with those supplied with TS Quality and expect even
greater improvements, targeting a 100% PAF match.
"Having first seen Trillium Software ranked as a leader in industry
analyst, Gartner Inc.'s 'Magic Quadrant for Data Quality Tools' report, we
later selected the Trillium Software System following extensive product
evaluations," O'Connor said. "We are delighted with initial results."
"Data are a phenomenally important business asset," said Ed Wrazen, vice
president for international marketing, at Harte-Hanks Trillium Software.
"But only data that are consistent, trustworthy and a basis for action are
actually of any value at all. CRM implementations such as Sage (UK)
Limited hinge on data quality, and the company recognises its need to
ensure clean data in all parts of the enterprise."
About Sage
Sage (UK) Limited is a subsidiary of The Sage Group plc, a leading supplier
of business management software and services to 5.2 million customers
worldwide. From small start-ups to larger organisations, we make it easier
for companies to manage their business processes. Formed in 1981, the Group
was floated on the London stock exchange in 1989 and now employs over
13,000 people worldwide. Further press information is available at
http://www.sagepresscentre.co.uk or at
http://www.sage.co.uk
About Harte-Hanks
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted
marketing company that provides direct marketing services and shopper
advertising opportunities to a wide range of local, regional, national and
international consumer and business-to-business marketers. Harte-Hanks
Direct Marketing improves return on its clients' marketing investment by
increasing their prospect and customer value -- a process of "customer
optimisation" -- organised around five strategic considerations:
Information (data collection/management) -- Opportunity (data
access/utilisation) -- Insight (data analysis/interpretation) -- Engagement
(knowledge application) -- Interaction (program execution). Visit the
Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748
in the USA and in the United Kingdom call +44 (0) 1344 325500.
Harte-Hanks Trillium Software enables organisations to achieve Total Data
Quality by providing a full complement of technologies and services
providing global data profiling, data cleansing, enhancement, and data
linking for e-business, customer relationship management, enterprise
resource planning, supply chain management, data warehouse, and other
enterprise applications. For more information about Trillium Software and
its offerings, call (978) 436-8900 in the USA, +44 (0) 118 940 7666 in the
UK, +49 7031 714 756 in Germany, or visit Trillium Software online at
http://www.trilliumsoftware.com
This document may contain trademarks that are owned or licensed by
Harte-Hanks, Inc. and its subsidiaries, including, without limitation,
Trillium Software and other names and marks. All other brand names,
product names, or trademarks belong to their respective holders.