SAN ANTONIO, Aug. 15, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), maker of a line of innovative and delicious health and wellness beverages, announced today that it added Peggy Knight a former Senior Director of Financial Services Marketing at Wal-Mart to head up a program that includes marketing products to Daycare centers. In addition, the company also signed an agreement with Legacy Entertainment Services, Inc. to assist us in developing a marketing program to expose GlucaSafe(tm) to young kids through television placement and interviews with sports and entertainment figures primarily for the Southern California school market.
Last Wednesday it was announced in Oakland, California that schools in California will be required to have someone available who has trained to assist diabetic children under a legal settlement. The agreement has set a policy in many states that require this service. With our refreshing, diabetic-friendly beverage, GlucaSafe(tm) we think our inside/out marketing program will go a long way to attract attention in the elementary schools and Daycare centers, one of our principle marketing goals.
The American Diabetes Association recently announced that one out of three newborns in the U.S. since 2000 will become diabetic. In addition 50% of babies born to families of minority origin in the U.S. will become diabetic. Today the U.S. alone has 20.8 million people suffering with diabetes.
"Combining the schools with some of the top retailers nationally that we have established relationships with should give us enough retail points of distribution to show some solid top line results by the last quarter," said Sweet Success CEO, William Gallagher.
Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.
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