SAN ANTONIO, Texas, Aug. 29, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that the Company is in preliminary talks with the Juvenile Diabetes Research Foundation (JDRF) to develop a strategy for a co-branding effort to assist JDRF in its fundraising campaigns. This co-branding is focused on the company's revolutionary GlucaSafe(tm) -- a Fuel for Health green and white tea/pomegranate based beverage that contains only 2 grams of sugar and 15 calories per serving developed to maintain healthy glucose levels.
Sweet Success has also teamed up with Legacy Entertainment Services, Inc. of Hollywood, California for the development of celebrity sponsors and has held initial conversations with officials in the Los Angeles Mayor's office to assist the company in placing GlucaSafe in the Los Angeles school systems.
"Our focus is to establish a co-branding effort with JDRF to educate and provide this healthy beverage to school systems throughout the U.S.," said Sweet Success CEO, William Gallagher. "We are now talking to a major distributor on the east coast who could possibly provide delivery to most of the school systems in their 11 state area."
In May 2007 Sweet Success was a sponsor of the Juvenile Diabetes Research Foundation (JDRF) "Sugar Show 2007" event at Six Flags Over Georgia. The Juvenile Diabetes Research Foundation International is the world's largest charitable financial supporter and advocate of type 1 diabetes research. JDRF has provided more than $1 billion to diabetes research.
Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.
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