European Commission approves SCA's purchase of Procter & Gamble's European tissue operations

European Commission approves SCA's purchase of Procter & Gamble's European
tissue operations

The European Commission has today, 5 September 2007, approved SCA's acquisition
of Procter & Gamble's European tissue operations with a number of strong and
well-known brands. The acquisition should be seen against the background of
SCA's aim to be the undisputed leader within the tissue category in Europe and
the preferred choice for European consumers and customers.

The purchase price is EUR 512 million and will be paid in cash in two stages. A
first payment of EUR 347 million will be made when the deal is completed,
planned for 1 October. The second part of the purchase price, EUR 165 million,
will be paid following agreed technical adjustments at certain plants, which are
expected to be completed in March 2008. 

Lennart Persson, acting President and CEO of SCA, comments: “The acquisition
gives SCA key prerequisites for the creation of an even better platform for
consumer-driven awareness and will strengthen our market positions in several
important markets.”

He adds: “Today's decision by the European Commission means that we can start
the integration work. At a later date, we plan to provide additional financial
information, decisions on possible restructuring, and the synergy effects of the
acquisition, which will primarily affect brands and markets.”

The approval is conditional on SCA divesting its present operations within
handkerchiefs under the Softis brand in Germany and Austria and, if the
purchaser so requires, related production capacity and equipment. The sale of
Softis handkerchiefs in Germany and Austria amounted to over EUR 20 million in
2006. In conjunction with a sale of Softis, a licence will be granted to the
purchaser to use SCA's Zewa brand (for handkerchiefs) for a limited period. 

See also press release dated 12 March 2007.

Stockholm, 5 September 2007  

For further information please contact
Bodil Eriksson, SVP, Corporate Communications, telephone +46 8 788 52 34
Pär Altan, VP, Media Relations, telephone +46 8 788 52 37

Investor relations:
Johan Karlsson, VP, Investor Relations, telephone +46 8 788 51 30
Johan Andersson, Business Analyst, telephone +46 8 788 52 


NB
This information is such that SCA must disclose in accordance with the
Securities and Clearing Operations Act. The information was submitted for
publication on 5 September 2007 at 19.10 CET.



Svenska Cellulosa Aktiebolaget SCA is a global consumer goods and paper company
that develops, produces and markets personal care products, tissue, packaging
solutions, publication papers and solid-wood products. Sales are conducted in
some 90 countries. SCA has annual sales in excess of SEK 101 billion (c. EUR 11
billion) and production facilities in more than 40 countries. SCA had
approximately 51,000 employees at the beginning of 2007. SCA shares are traded
on the Stockholm, London and New York stock exchanges. For more information,
visit www.sca.com